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SUJIMIN x LADOR — WHERE STAR POWER MEETS HAIRCARE INNOVATION
Jimin of BTS has officially been named the new global ambassador for premium Korean haircare brand LADOR — and the response has been nothing short of extraordinary. Even before the full reveal, news of the partnership sent fans into a frenzy, with LADOR’s best-selling products flying off the shelves within hours.
Known for its salon-quality formulas and deep focus on scalp and hair health, LADOR has built a reputation as a leader in professional Korean haircare. With Jimin joining the brand, LADOR now steps confidently onto the global stage — not just as a beauty label, but as a cultural force. Jimin’s natural elegance and authenticity mirror the brand’s values: refined, effective, and powerfully understated.
This partnership signals more than a new face — it introduces a new era of haircare rooted in identity, modern beauty, and self-expression.
And there’s more to come. In its December issue, Sure Magazine brings a fresh lens to the future of beauty and entertainment in 2026 — highlighting rising icons, global brand shifts, and the collaborations that will define the year ahead. Stay with us as we continue to tell the stories shaping tomorrow.
HERO: #JIMIN @bts.bighitofficial
BRAND: LADOR @lador_kr
EDITORIAL: Sure Korea @surekorea
ISSUE: December 2025 Sure Magazine @suremagazine
#Lador x #Jimin #SureMagazine
@surekorea










