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WGRory Sutherland flipped the idea of looking at your competition on its head: Find what everyone else does badly… and do it really, really well. It’s a call to start reframing through “reverse benchmarking” and celebrate originality over imitation. Because when every business looks the same, nobody wins. His full talk (and so many other brilliant ideas from this year’s Welcome Conference) are all available on our YouTube channel at the link in bio! #welcomeconference
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