
5.0M
AD‘Only Jerks Mess with Fireworks’ was a 1997 public service ad by SIRE that transformed the New Year countdown into a chilling metaphor. As the numbers ticked down from ten to one, fingers were visibly lost at each step, reflecting the real consequences of fireworks accidents. The simplicity of the execution made the message unavoidable, linking festive tradition directly with injury. By the time the countdown ended, the cost of carelessness was impossible to ignore.
Ad Agency: FHV BBDO Amsterdam
Brand: SIRE (Stichting Ideële Reclame)
Country: Netherlands
Year: New Year 1997
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New Year’s Eve, New Year Ads, Netherlands Ads, New Year Countdown, PSA, New Year Fireworks, Creative Ads, Heartwarming Ads, Marketing, Advertising
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