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DDDDB Chicago and Critical Mass have launched their latest campaign for SKITTLES, “Commit To The Rainbow. Taste The Rainbow.”🌈
This vibrant initiative tackles Gen Z’s commitment paralysis with disruptive and engaging ads that offer a refreshing escape from everyday content.
The latest commercial “Youth,” showcases a grandson who gives up his youth to his grandma for the candy, offering a thought-provoking twist to the brand’s ongoing “Verb the Rainbow. Taste the Rainbow,” platform.
“We’re thrilled to create another iteration of our ‘Taste the Rainbow’ platform, bringing a new way to connect with Gen Z in the absurd fashion SKITTLES is famous for,” says Colin Selikow, Chief Creative Officer of DDB Chicago. “Our latest film “Youth” brings a classic Skittles vibe to a new generation of fans, giving them the most nonsensical way to commit to the brand.”
Get ready to experience SKITTLES like never before! Watch the “Youth” commercial and read more about the work with the link in our bio!
#DDB #SKITTLES #SKITTLES #CommitToSkittles #CommitToTheRainbow #TasteTheRainbow
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