596
GLA nod to the road crew.
We loved partnering with the team at Traffic Management Association of Australia to develop this road safety campaign encouraging drivers to slow down and respect traffic controllers in work zones.
The idea came from a simple moment of mutual respect - the nod. A quiet acknowledgement between people looking out for each other.
From concept through to campaign delivery, this was such a great project to be a part of. A huge thank you to Adam from Firefly Studios and the rest of the production team, who worked ridiculously hard to make this happen.
@glooadvertising
