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GEAt GeoBuiz Summit 2026, Garrett Synnott, Director of Business Process Services at @cognizant, made a point that doesn't get said enough: AI adoption should be driven by genuine customer need, not hype. Trust is still the biggest barrier, and blindly AI-enabling everything isn't always the right answer.
The shift from SaaS → PaaS → AI as a Service is real. But the winners will be those who know when to use it — and when not to.
#AI #EnterpriseAI #DigitalTransformation #AIStrategy #TechLeadership #GeoBuizSummit
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