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ANComment “hook” and I’ll send you the reel I did ALL OF THIS🙏
Broken down👇🏼…it sounds like ALOT but it becomes second nature…granted this is my career but you will start subconsciously doing it trust me❤️:
✨1. Great Hook
Start strong, polarizing, or curiosity-driven …say something people think but never say.
My example
Text: “I finally replaced…”
Verbal hook : “I cheated…”
This makes people stop scrolling.
✨2. Agitate the Pain 😂
Intensify the curiosity. Stretch the tension.
This is the part where you delay the payoff.
Tell a story. Laugh. Ignore the hook a little. I do this ALOT
My example:
“I’m brown, I can’t help it…I was laughing, I was trying to figure out where the right lipstick even was…”
This keeps viewers waiting for the reveal.
✨3. Re-hook
Drop a surprising detail that snaps the viewer back in.
My example:
“I inserted a picture of how I went viral for the lipstick…”
This interrupts the flow so they don’t swipe away HAHA WE GOT THEM
✨4. Establish the Content
Right before this section, say:
“But then I figured it out.”
Then clearly state what the video is about.
My example:
“I introduced the new lipstick shade name.”
I told everyone the shade name finally 🫠💕
✨5. Build Toward the Solution
Deliver the actual value: the breakdown, the steps, the reveal, the comparison.
My example:
“I was showing the differences between the lipsticks, but I kept talking in between and building excitement.”
This is where the dopamine payoff happens 😂❤️
✨6. Ask Them to Rewatch or Share
• “Rewatch the beginning again …it’ll make sense now.”
• “Save this for tomorrow.”
• “Send this to someone who needs to hear it.”
My example:
I knew people would want the lipstick shade, so naturally they would share it with friends
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#personalbranding #brandstrategy #glowup #femininity #financialfreedom
@anci.social
