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MAWhen I started building funnels, I made every mistake in the book.
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Most of them cost me millions.
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After scaling Mindvalley from $30M to $150M, here are 5 funnel mistakes I never make anymore ⬇️⬇️⬇️
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1. Sending traffic straight to registration → We used to drive ads directly to webinar sign-ups. Now we use a "Trojan Horse" first - a free calculator or assessment. Gets people invested before they even see the offer. Conversion jumped from 18% to 47%.
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2. One-email pitch after webinars → We'd send everything at once, price, stack, bonuses. Now we split it into 3 emails over 48 hours. Fence-sitters need multiple touches. Backend conversion went from 8% to 23%.
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3. Ignoring the confirmation page → Our thank-you page used to just say "thanks." Now it pre-sells the outcome with a 90-second video. Show-up rate jumped from 26% to 47% with this one change.
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4. Letting dead leads stay dead → We used to forget people who ghosted. Now we send a "breakup email" 30 days later. One client recovered $147k from a list they thought was worthless.
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5. Revealing price before building value → We used to drop the price too early. Now we stack $40k+ in perceived value before revealing a $4k offer. Close rate tripled.
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Your funnel isn't broken. It's just leaking in places you can't see yet.
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Comment AUDIT for my free funnel checklist 👇
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#funnelstrategy #conversionoptimization #businessgrowth #webinarfunnel #marketingtips #scalingbusiness #mindvalley #entrepreneurlife #digitalmarketing #salesfunnel
@marishalakhiani
