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ENDon't judge a book by its cover
Fun Fact: The Intermarché “The Unloved” ad didn’t just make people emotional — it actually changed how shoppers behaved. By turning “ugly” or misshapen fruits and vegetables into lovable characters with their own stories, the campaign helped customers realize they were ignoring perfectly good food just because of how it looked. Intermarché even sold these imperfect foods at a discount, and many stores saw them sell out almost immediately. The ad became famous worldwide because it proved that a simple idea — don’t judge a book by its cover — could reduce food waste, boost sales, and emotionally connect with people all at the same time.
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![#Intermarch Reel by @artemis__lechat - Le loup d'Intermarché chante pour ses louveteaux 🐺
[Dernier épisode de la saga du loup] 😿
#loup #intermarche
#viducpp #viduai @viduai_official](https://image.pictame.com/img/611150596_18443357197101314_2077775058033155147_n.jpg?hash=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)
