24.7K
TE4 times the growth in just 14 days!
Meet @kalaam_in, a streetwear brand built by five students from across the world, learning business in India.
Their first selling experience?
Interest was high. Sales weren’t.
So they changed the approach.
At the Tetr Startup Bazaar, they didn’t just sell products, they sold a story. Every passerby became a conversation. Every interaction, a pitch.
And then came the shift.
A simple singing challenge turned their stall into a crowd.
Energy changed. People stayed. And sales followed.
By the end of the day, they were sold out.
Because it was never just about the product.
It was about creating a moment people wanted to be part of.
#tetrcollegeofbusiness #learnbydoing #studentfounders #streetwearbrand #dtcbrands startupbazaar buildinginindia
@tetr.college
