2.4K
BROnida devil Mascot negative marketing
#onida
@brandmaker_vikkyz
#Onida Devil
Смотрите 50+ Reels видео о Onida Devil от людей со всего мира.
Смотрите анонимно без входа.
50+ posts
NewTrendingViral
Трендовые Reels
(12)
76.0K
REOnida (MIRC Electronics Ltd) is an Indian consumer electronics company founded in 1981.
1. Brand Identity & Advertising
Onida’s slogan “Neighbour’s Envy, Owner’s Pride” was a core part of its identity in the 90s.
The iconic “Onida Devil” (a character with horns, green or eerie look) was central to their ad campaigns. He became very memorable — some kids even found him scary!
These ads were bold and attention grabbing — they didn’t try to be subtle. That helped Onida stand out in a crowded market.
2. Products / Technology
Onida in the 90s mostly sold CRT (cathode ray tube) TVs — both colour and black & white.
They were known for fairly good build quality for the price, loud speakers (“bass blaster” etc), good sound output. Folks still recall their Onida CRTs working long with minimal issues.
They also had aesthetics that stood out: for example colour TVs with speakers placed unusually (below picture tube) — something that made them look sleek for the time.
3. Market Position
Onida was among the leading TV brands in India in the 80s & 90s, alongside BPL, Videocon, etc. For many, owning an Onida TV was aspirational.
They were perceived as premium-ish compared to basic local sets, but still more affordable than some imported or higher-end foreign brands. So they hit a “sweet spot” for many middle-class Indian households.
💭 Nostalgia & Legacy
Many people still remember the “devil” ad very vividly — both the fear (as a child) and the fascination.
The slogan and the mascot are often used today when people talk about 90s nostalgia.
Stories of Onida CRTs still working decades later, being passed down or heard about — good memories of durability.
@retro.madras
5.5K
ONThat Creepy Onida Devil😈
@onkar_khadake_
59.5K
THDevil tha brand ambassador 😈
Follow @therupalsingh for more such content ✅
🏷️
#onida #tv #marketing #brandambassador #business #sales #growth #downfall #business #strategy #Indian #growth #startup #employee #sustainable #growth #companyculture #businessdevelopment#businesswomen #packaging #businessmanagement #strategist #analyst #management #entrepreneur
@therupalsingh
11.4K
MAOnida TV’s advertisement and its iconic mascot, ‘the devil’, captured the imagination of Indian middle-class like few brands did.
The pros and cons of the ad’s negative appeal was debated ad nauseum in the media, in living rooms and in the profession.
#onida #madaboutmarketing #madaboutmarketingg
@madaboutmarketingg
1.9M
THwhy they even made such ads...😠
Anyways then nightmare now nostaligia😁
Onida Devil Ad series 1993-1994 starred
David Whitbread❤️ @davidwhitbreadcoonoor
.
.
.
.
.
.
.
.
.
#80skids#90stv #90sera #90snostalgia #90skid #90skids #oldtvcommercials #commercial #advertising #doordarshan #oldmemories #The90sindia #90sindia #indiannostalgia #growingupinthe90s #india #nostalgia #oldtvads #tvc #oldtvc #olddoordarshan #onida #onidadevil
@the90sindia
40.6K
90Onida tv nostalgic old ad...90's
#followers #entertainment #reels #tv #childhood #90sera #nostalgic #advertising #viral #old_memories #goodvibes #google #youtube #ads #90s_flashback #bollywoodsongs #friends #facebook #80s #90skid #90s #doordarshan #onida
@90s_flashbac
3.2K
ONFrom making the devil sweat in the '80s to cooling smart homes today — the envy never stopped, and neither did the pride.
From the TV that made neighbours jealous to the AC that still turns heads — Onida’s legacy of trust and innovation continues.
Onida. Then, now & always.
#NeighboursEnvy #OwnersPride #Onida #IndiaKaOnida #LegacyOfTrust #IndiaKaAC #IndiaKaTV
@onida.india
2.6K
VIDay 16/30 of Marketing Failure Stories: Why Onida Lost Relevance
Onida built one of India’s most memorable advertising campaigns with the iconic “Devil” positioning and strong brand recall in the 1990s.
However, recall alone is not a competitive strategy.
As the television market shifted to flat panels, smart features, and value-driven pricing, competitors communicated innovation and product superiority. Onida continued relying on legacy brand imagery without redefining its present-day value.
Marketing Lesson: Brand nostalgia cannot replace product relevance. Marketing must give customers a reason to buy today, not just remember yesterday.
#onida #marketingcasestudy #brandstrategy #marketinglessons #consumerelectronics
@vinay_vimarsh
11.9K
MA#oni #demon #maxrakhmanov #halloween #monster
@max.rakhmanov
160
SOA legend born from hatred and sorrow.
#oni #darkfantasy #japanesedemon #metal #aimusic
@soukimaru_aimusic
6.6K
SAThe Devil says - " I always come back " 😈 @onida.india
#onida #onidadevil #devil #devilisback #sauravchakrabarti #ownerspride #thandedimagkisoch
@saurav_chakrabarti
✨ Руководство по #Onida Devil
Instagram содержит 50+ публикаций под #Onida Devil, создавая одну из самых ярких визуальных экосистем платформы.
Откройте для себя последний контент #Onida Devil без входа в систему. Самые впечатляющие reels под этим тегом, особенно от @the90sindia, @retro.madras and @therupalsingh, получают массовое внимание.
Что в тренде в #Onida Devil? Самые просматриваемые видео Reels и вирусный контент представлены выше.
Популярные Категории
📹 Видео-тренды: Откройте для себя последние Reels и вирусные видео
📈 Стратегия хэштегов: Изучите трендовые варианты хэштегов для вашего контента
🌟 Избранные Создатели: @the90sindia, @retro.madras, @therupalsingh и другие ведут сообщество
Часто задаваемые вопросы о #Onida Devil
С помощью Pictame вы можете просматривать все реелы и видео #Onida Devil без входа в Instagram. Учетная запись не требуется, ваша активность остается приватной.
Анализ Эффективности
Анализ 12 роликов
💡 Лучшие посты получают в среднем 515.6K просмотров (в 2.9x раз выше среднего)
Публикуйте регулярно 3-5 раз/неделю в активные часы
Советы по Созданию Контента и Стратегия
💡 Лучший контент получает более 10K просмотров - сосредоточьтесь на первых 3 секундах
✨ Многие верифицированные создатели активны (50%) - изучайте их стиль контента
📹 Вертикальные видео высокого качества (9:16) лучше всего работают для #Onida Devil - используйте хорошее освещение и четкий звук
✍️ Подробные подписи с историей работают хорошо - средняя длина 374 символов
Популярные поиски по #Onida Devil
🎬Для Любителей Видео
Onida Devil ReelsСмотреть Onida Devil Видео
📈Для Ищущих Стратегию
Onida Devil Трендовые ХэштегиЛучшие Onida Devil Хэштеги
🌟Исследовать Больше
Исследовать Onida Devil#devilal#devilment#devil#devils#onida#devile#deviled#deviles