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AATextiles, for us are memory, identity, and artistry carried forward through time and heirlooms in the making.
In our ongoing engagement with Sobhita Dhulipala (@sobhitad) our brand ambassador, she reflects on how her relationship with handloom has evolved — from something she grew up around, almost unconsciously, to a deeper, more intentional engagement. For her, Indian handloom is is a form of high couture that deserves a place in contemporary living.
This shared belief in authenticity, artistry, and cultural continuity is what makes this partnership meaningful.
Seen here in an Aadyam, double ikat mulberry silk saree from Pochampally.
For product enquiries, connect with us via DM.
Credits
HMU @shraddhamishra8
Videography @_personifiedphotographer
Drape @vaishumakeovers
Visit us at our stores in Khan Market and GK-1 N Block (New Delhi), Palladium Mall (Mumbai), Hilltop@7 and CCT Spaces, Banjara Hills (Hyderabad), or online at handwoven.aadyam.co.in
#TextilesOfAadyam #HeirloomsForTheFuture
Aadyam Handwoven: A corporate social initiative of the Aditya Birla Group, works with handloom weaving clusters to create a self-sustaining ecosystem for the finest artisans of the country by supporting & selling their crafts to impact their quality of life.
@aadyamhandwoven
