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IM"Sales enablement" has been a hot topic for decades, but most businesses still struggle to get it right.
Here’s the core issue:
Sales and marketing are often speaking two completely different languages.
Sales' mindset is, “I’ve been doing things this way for years. Why change now?”
Marketing says, “Look at all these views and impressions. Aren’t we crushing it?”
Breaking down these silos takes effort.
It starts with marketing and sales attending each other’s meetings, aligning on shared goals, and—most importantly—listening to the customer.
When sales realizes prospects ask the same questions on every discovery call, over and over.
Then you think:
“What if we had an article, video, or guide that answered those questions before the meeting? How much smoother would the call go?"
Now sales sees how content can eliminate repetitive conversations and speed up the sales cycle.
Now marketings understands what content that should be creating that actually moves the sales needle.
And suddenly—the two teams are happy to work together.
Watch this full episode where IMPACT's content trainer John Becker and host Alex Winter break down more ways how to bridge the gap between marketing and sales, out now on the Endless Customers podcast.
#TheyAskYouAnswer #SalesEnablement #MarketingAndSalesAlignment
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