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KRI started my career in art licensing in 2023 after closing down my last business and within 1 year had grown a thriving, in demand licensing brand (like we’re talking my art was on the shelves at Anthropologie). The reason I was able to find success so quickly is because I had spent the past 15 years of my life learning all the skills and strategies I needed (as an art director and from growing my business to $1M in revenue). I have strategies most artists would never think of. I have insights most artists are never privy to. Top 3 things I would tell any artist looking to level up and break into art licensing:
1️⃣ you have to find a way to get over your fear of rejection. Set a goal for how many NO’s you want to receive. You’re bound to get a few YESES on the way 😊
2️⃣ find an artist or two who has the career you want. The clients, the lifestyle, whatever it is. Do what they do. Learn what they teach. Don’t copy their art ( that will get you nowhere) but copy their strategies.
3️⃣ tell yourself you only have to truly commit to ONE THING - and that is to not give up. Most artists who fail at licensing do so because they can’t stay in it long enough. It’s not easy, it’s very hard. But those who can do it, make it!!!
Art licensing - illustration - artist - surface pattern design
@krissy_mast_art
