Ad Age vs Recognizing Master — Instagram Profil-Vergleich

@whitleavitt is entering the C-suite. ✨ After helping bring dirty soda into the mainstream, the “Secret Lives of Mormon Wives” star is joining dirty soda chain @drinkcoolsips as its first chief creative and brand officer. In her new role, announced today, Leavitt will oversee “creative direction and brand vision at the executive level” for the New York-based dirty soda shop, according to Cool Sips founder Andrew Moger. Dirty soda is a beverage that blends soda with flavored syrups, creams and fruit juices, and it’s deeply rooted among members of The Church of Jesus Christ of Latter-day Saints, of which Leavitt is a member. “Whitney represents exactly where this category came from and where it’s going,” Moger wrote in an email. “Dirty soda didn’t start in a boardroom, it grew through culture and social momentum. As one of the original drivers of that movement, Whitney has an authentic connection to the audience and a proven understanding of what resonates.” Leavitt told Ad Age she contacted Cool Sips about joining the brand’s marketing team in February, shortly after beginning her ongoing Broadway run in “Chicago.” She discovered Cool Sips while searching for a caterer for her Broadway debut party, surprised to find the Utah-born dirty soda trend had made its way to New York. 📲 Read the full story from Gillian Follett to learn more about Leavitt’s new role and her transition from Utah to the Big Apple. 🔗