Casey Boonstra vs JACQUEMUS — Instagram Profil-Vergleich

I’m proud to introduce our very first Jacquemus Brand Ambassador: my grandmother, Liline Jacquemus. Before anything, there was her. The original icon. She was born in 1946 and raised in Alleins, a small village in the South of France. She grew up surrounded by fields, sun, and simplicity, raised by a strong Italian single mother. Before Jacquemus existed, she was already my inspiration. Her strength, her elegance, her authenticity… she shaped the way I see women, and the way I imagine this Maison. We love her, we’re obsessed with her… And as our ambassador, here some of her commitment: The ambassador must adhere to a full look policy at all times, without exception. The ambassador must accept that the Maison has the final word on every glam, hair, makeup, silhouette, and styling proposal. The ambassador must engage in no collaborations whatsoever; she is not a trend, she is a commitment. The ambassador must attend every show as if it were a family dinner, front row, without discussion. The ambassador must not be seen, photographed, sketched, remembered, or emotionally associated with any Maison that is not Jacquemus. The ambassador must not pronounce the names of other fashion houses. The ambassador must not wear any other brand, archive, label, or “just something comfortable”; comfort is conceptual. The ambassador must not like other brands’ posts, ever. The ambassador must not use the word “brand” and must instead say “family.” The ambassador must always answer the question “Are you exclusive?” with: “Bien sûr!”. The ambassador must not remove Jacquemus pieces at home, at night, or in dreams. The ambassador must smile. Always. As we should all do ;) Shot at Simon Porte Jacquemus’ home in the south of France Pablo Picasso ©️ Succession Picasso 2026