adidas vs Amazon — Instagram Profile Comparison
Compare adidas and Amazon Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @adidas (adidas) and @amazon (Amazon). With 29.2M and 6.4M followers respectively, both accounts are classified as Celebrity and Mega level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
Where there's a pitch, there's a legend. #YouGotThis
29.2M
Followers
82%
1K
Following
12
Posts
50%
Everything you love, delivered 📦✨ Tag us in your #AmazonFinds
6.4M
Followers
18%
93
Following
12
Posts
50%
In this overview, @adidas is currently leading the comparison with stronger numbers in 2 out of 3 primary metrics. The percentage bars reflect each account's share relative to the combined total of both profiles.
Top Performing Posts
She had no idea what was waiting for her ❤️ ✨MEET STORMY✨ 11 months old ✨LIKES✨ Giving kisses Being carried Snuggles Food of any kind Romping Snuggles (again) ✨DISLIKES✨ None to report Dog Backpack by @heylittlechonk Thanks to our friends @amazon for all the incredible gifts that will go to Stormy and her adoptive family. If you want to shop our storefront for Amazon Pet Days, click the link in our bio for tons of amazing things for your pet, a pet you’re fostering, or even an adoptable pet you take out for a few hours! See all the dogs available for adoption via @bestfriendsanimalsociety, their location in Soho, or at the link in our bio! I can’t wait to share the next adoptable pup with you soon! #ad #amazonpetdays
@adidas's best post achieved 3.5M likes, which is 3.4M more than @amazon's top post at 56.3K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @adidas wins 5 out of 6 categories while @amazon takes 0. @adidas leads overall, but @amazon shows notable strength in —.
The most significant gap appears in Avg Likes, where @adidas leads by 99%.
Hashtag Performance
11
With Hashtags
1
Without Hashtags
8
With Hashtags
4
Without Hashtags
Both accounts employ hashtag strategies. @adidas uses an average of 0.9 hashtags per post compared to @amazon's 1.0.
@amazon has a more effective hashtag strategy
Engagement Trend
+2155.6%
Engagement change
Likes
Comments
+3312.3%
Engagement change
Likes
Comments
@adidas shows a positive 2155.6% engagement growth, indicating increasing audience interest and content resonance.
@amazon shows a positive 3312.3% engagement growth, indicating increasing audience interest and content resonance.
Overall, @amazon demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@adidas
@amazon
Both accounts post approximately 12.0 and 12.0 times per week respectively. @amazon achieves a higher consistency score of 45%, meaning their posting schedule is more predictable.
@adidas is most active on Friday, while @amazon prefers Monday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
29.2M followers
Range: 10M+
@adidas
6.4M followers
Range: 1M-10M
@amazon
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@adidas
2.40%
Benchmark: 0.1-0.2%
@amazon
0.13%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@adidas
1:28K
Very influential
@amazon
1:68.3K
Very influential
Content Density(posts per 1K followers)
@adidas
0.00
Low@amazon
0.00
LowContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @adidas emerges as the clear leader in this comparison with 4 metric wins compared to @amazon's 0.
@adidas
@adidas excels in: Followers, Engagement Rate, Avg Likes, Avg Comments.
With an engagement rate of 2.40% (benchmark for this size: 0.1-0.2%), this profile demonstrates good audience interaction.
@amazon
No leading metrics in this comparison
Conclusion
This comparison highlights that Instagram success is multifaceted. While @adidas has the larger audience (29.2M followers), @adidas generates deeper engagement per post (2.40%). Both accounts represent significant influence within their space on Instagram.
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