adidas vs WESTWING — Instagram Profile Comparison
Compare adidas and WESTWING Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @adidas (adidas) and @westwingcom (WESTWING). With 29.2M and 8.7M followers respectively, both accounts are classified as Celebrity and Mega level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
Where there's a pitch, there's a legend. #YouGotThis
29.2M
Followers
77%
1K
Following
12
Posts
50%
Making everyday life beautiful.
8.7M
Followers
23%
1
Following
12
Posts
50%
In this overview, @adidas is currently leading the comparison with stronger numbers in 2 out of 3 primary metrics. The percentage bars reflect each account's share relative to the combined total of both profiles.
Top Performing Posts
Win the Dream bed and make every morning feel like a slow summer one. Here’s how to enter: • Like this post • Tell us your dream summer morning at home • Follow us Discover Dream: reset your rest, drift off easier, and wake up better, every day. Designed for lasting comfort and backed by a 10-year warranty. *Anyone over the age of 18 and resident in Germany, Poland, Spain, Portugal, France, Denmark, Norway, Great Britain the Netherlands can take part in the competition. The purpose of the Competition is to promote Wolke Sofa. The Competition is organised by Westwing Group SE, business address at Moosacher Straße 88, 80809 Munich, Germany. Participation is possible from 13.05.2026, 9AM o'clock to 20.05.2026; 23:59 pm (CET) included and is free of and independent from any charge, payment or purchase. 1 winner will be selected by an internal but independent committee based on the most creative answer from all participants. Participation takes place via Instagram, by the participant following the Westwing Instagram account (@westwingcom), liking the dedicated raffle post and commenting on the dedicated raffle post with a creative idea in response to the prompt provided. Multiple participation and participation by employees of Westwing and affiliated companies are excluded. Westwing reserves the right to check the winner's eligibility to participate. The winner will be notified on 25.05.2026 Instagram Direct Message and asked to confirm acceptance of the prize to Westwing. The claim to the prize expires if the winner cannot be contacted or if the winner does not respond within 7 days of notification of the prize. Cash payment and exchange excluded. Cancellation will result in withdrawal from the competition. Participation in the competition is subject to German law (subject to any conflict with applicable national laws). Detailed Terms & Conditions of Participation and data protection information, including your rights as a data subject, can be found at https://www.westwing.de/en/i/dream-bed-competition-2026/ and https://www.westwing.de/privacy-policy. The Competition is in no way connected to Instagram.
@adidas's best post achieved 3.8M likes, which is 3.8M more than @westwingcom's top post at 3.7K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @adidas wins 5 out of 6 categories while @westwingcom takes 0. @adidas leads overall, but @westwingcom shows notable strength in —.
The most significant gap appears in Following, where @adidas leads by 100%.
Hashtag Performance
11
With Hashtags
1
Without Hashtags
11
With Hashtags
1
Without Hashtags
Both accounts employ hashtag strategies. @adidas uses an average of 0.9 hashtags per post compared to @westwingcom's 0.9.
@adidas has a more effective hashtag strategy
Engagement Trend
-80.9%
Engagement change
Likes
Comments
-42.2%
Engagement change
Likes
Comments
@adidas shows a significant -80.9% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
@westwingcom shows a moderate -42.2% engagement decline, which is common for accounts adjusting their content strategy.
Overall, @westwingcom demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@adidas
@westwingcom
Both accounts post approximately 12.0 and 12.0 times per week respectively. @westwingcom achieves a higher consistency score of 74%, meaning their posting schedule is more predictable.
This significant consistency gap suggests that @westwingcom follows a more disciplined content calendar, which typically results in better algorithm favorability on Instagram.
@adidas is most active on Friday, while @westwingcom prefers Tuesday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
29.2M followers
Range: 10M+
@adidas
8.7M followers
Range: 1M-10M
@westwingcom
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@adidas
2.82%
Benchmark: 0.1-0.2%
@westwingcom
0.02%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@adidas
1:28.1K
Very influential
@westwingcom
1:8.7M
Very influential
Content Density(posts per 1K followers)
@adidas
0.00
Low@westwingcom
0.00
LowContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @adidas emerges as the clear leader in this comparison with 4 metric wins compared to @westwingcom's 0.
@adidas
@adidas excels in: Followers, Engagement Rate, Avg Likes, Avg Comments.
With an engagement rate of 2.82% (benchmark for this size: 0.1-0.2%), this profile demonstrates good audience interaction.
@westwingcom
No leading metrics in this comparison
Conclusion
This comparison highlights that Instagram success is multifaceted. While @adidas has the larger audience (29.2M followers), @adidas generates deeper engagement per post (2.82%). Both accounts represent significant influence within their space on Instagram.
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