ADWEEK vs New Jersey Devils — Instagram Profile Comparison
Compare ADWEEK and New Jersey Devils Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @adweek (ADWEEK) and @njdevils (New Jersey Devils). With 622.1K and 622.1K followers respectively, both accounts are classified as Large and Large level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
All the news, insights and inspiration you need to know in advertising, marketing and media.
622.1K
Followers
50%
2.3K
Following
5.1K
Posts
40%
3X Stanley Cup champs and the dynasty that haters love to hate. The official home of Instagram Hockey. Presented by @citizensbank.
622.1K
Followers
50%
393
Following
7.7K
Posts
60%
In this overview, @adweek is currently leading the comparison with stronger numbers in 2 out of 3 primary metrics. The percentage bars reflect each account's share relative to the combined total of both profiles.
Top Performing Posts
Who knew it could get this scary at the cottage! 😭 @connorstorrieofficial stars in @verizon’s new short film “Look Behind You,” directed by filmmaker Nia DaCosta and created by agency X&O. This is Storrie’s first brand film and DaCosta’s first brand project. Set in a dim, isolated cabin that echoing a key Heated Rivalry location, the spot plays like a thriller with flickering lights, eerie calls, and mounting paranoia before revealing the twist; Storrie keeps accidentally butt-dialing and butt-activating smart devices because his phone is jammed in his back pocket, underscoring Verizon’s reliability even in the middle of nowhere. 🔗 in bio for the full film.
@njdevils's best post achieved 82.7K likes, which is 80.3K more than @adweek's top post at 2.4K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @njdevils wins 4 out of 6 categories while @adweek takes 2. @njdevils leads overall, but @adweek shows notable strength in Followers.
The most significant gap appears in Engagement Rate, where @njdevils leads by 95%.
Hashtag Performance
0
With Hashtags
12
Without Hashtags
0
With Hashtags
12
Without Hashtags
Neither account currently uses hashtags in their recent posts. For accounts of this size, hashtag impact on reach is typically minimal since their content is primarily distributed through the main feed algorithm. However, strategic hashtag use can still improve discoverability for new audiences.
Engagement Trend
+146.9%
Engagement change
Likes
Comments
+12.8%
Engagement change
Likes
Comments
@adweek shows a positive 146.9% engagement growth, indicating increasing audience interest and content resonance.
@njdevils shows a positive 12.8% engagement growth, indicating increasing audience interest and content resonance.
Overall, @adweek demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@adweek
@njdevils
Both accounts post approximately 12.0 and 12.0 times per week respectively. @njdevils achieves a higher consistency score of 20%, meaning their posting schedule is more predictable.
@adweek is most active on Tuesday, while @njdevils prefers Sunday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
622.1K followers
Range: 500K-1M
@adweek
622.1K followers
Range: 500K-1M
@njdevils
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@adweek
0.13%
Benchmark: 0.5-1%
@njdevils
2.57%
Benchmark: 0.5-1%
Following/Followers Ratio
@adweek
0.0036
Very influential
@njdevils
1:1.6K
Very influential
Content Density(posts per 1K followers)
@adweek
8.23
Active@njdevils
12.32
Very ActiveContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @njdevils emerges as the clear leader in this comparison with 4 metric wins compared to @adweek's 1.
@adweek
@adweek excels in: Followers.
@njdevils
@njdevils excels in: Engagement Rate, Posts, Avg Likes, Avg Comments.
With an engagement rate of 2.57% (benchmark for this size: 0.5-1%), this profile demonstrates good audience interaction.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @adweek has the larger audience (622.1K followers), @njdevils generates deeper engagement per post (2.57%). Both accounts represent significant influence within their space on Instagram.
Other Comparisons You Might Like
Account comparisons in the same category as @adweek
FAQ About @adweek vs @njdevils
Detailed answers about this specific comparison and metrics
Still have questions?
Contact us