Aishah Sofey vs IPSY — Instagram Profile Comparison
Compare Aishah Sofey and IPSY Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @aishahsofey (Aishah Sofey) and @ipsy (IPSY). With 3.3M and 3.3M followers respectively, both accounts are classified as Mega and Mega level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
We live once, and for no one but ourselves Fitness | Lifestyle
3.3M
Followers
50%
852
Following
433
Posts
3%
Score more buzzworthy products and brands for less with the world’s largest beauty membership.
3.3M
Followers
50%
2.9K
Following
15.8K
Posts
97%
In this overview, @ipsy is currently leading the comparison with stronger numbers in 2 out of 3 primary metrics. The percentage bars reflect each account's share relative to the combined total of both profiles.
Top Performing Posts

The real ones already know where this is going down 💅 Hint: it’s not here (Join our Ipsy Fam Broadcast Channel to enter, IF IG let’s you in 😭) To enter 1️⃣Be in our broadcast channel, Ipsy Fam 2️⃣ Like our Coach Bag giveaway post in the Broadcast Channel 3️⃣ Tag someone in the comments of the Broadcast post for them to join our exclusive group! No purchase or payment necessary to enter or win. Must be 18+ and legal U.S. or Canadian resident (excl. Quebec). Sweepstakes Period: 11:15AM PST on 4/3 through 11:15AM PST on 4/5. Limit 3 entry per person. 1 winner will be selected by random drawing to win a suprise package. Approx. retail Value: $150. Winner will be notified by 4/6 via Direct Message. Odds of winning depend on no. of eligible entries. By commenting, you agree to be bound by the terms of the Official Rules at https://www.ipsy.com/contest-terms. Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Instagram.
@aishahsofey's best post achieved 120.8K likes, which is 119.5K more than @ipsy's top post at 1.3K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @aishahsofey wins 4 out of 6 categories while @ipsy takes 2. @aishahsofey leads overall, but @ipsy shows notable strength in Following.
The most significant gap appears in Engagement Rate, where @aishahsofey leads by 99%.
Hashtag Performance
0
With Hashtags
12
Without Hashtags
0
With Hashtags
12
Without Hashtags
Neither account currently uses hashtags in their recent posts. For accounts of this size, hashtag impact on reach is typically minimal since their content is primarily distributed through the main feed algorithm. However, strategic hashtag use can still improve discoverability for new audiences.
Engagement Trend
-21.2%
Engagement change
Likes
Comments
+32.8%
Engagement change
Likes
Comments
@aishahsofey shows a moderate -21.2% engagement decline, which is common for accounts adjusting their content strategy.
@ipsy shows a positive 32.8% engagement growth, indicating increasing audience interest and content resonance.
Overall, @ipsy demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@aishahsofey
@ipsy
Both accounts post approximately 12.0 and 12.0 times per week respectively. @ipsy achieves a higher consistency score of 46%, meaning their posting schedule is more predictable.
@aishahsofey is most active on Friday, while @ipsy prefers Thursday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
3.3M followers
Range: 1M-10M
@aishahsofey
3.3M followers
Range: 1M-10M
@ipsy
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@aishahsofey
1.67%
Benchmark: 0.2-0.5%
@ipsy
0.02%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@aishahsofey
1:3.9K
Very influential
@ipsy
1:1.1K
Very influential
Content Density(posts per 1K followers)
@aishahsofey
0.13
Moderate@ipsy
4.74
ActiveContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @aishahsofey emerges as the clear leader in this comparison with 4 metric wins compared to @ipsy's 1.
@aishahsofey
@aishahsofey excels in: Followers, Engagement Rate, Avg Likes, Avg Comments.
With an engagement rate of 1.67% (benchmark for this size: 0.2-0.5%), this profile demonstrates good audience interaction.
@ipsy
@ipsy excels in: Posts.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @aishahsofey has the larger audience (3.3M followers), @aishahsofey generates deeper engagement per post (1.67%). Both accounts represent significant influence within their space on Instagram.
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