American Music Awards vs Mallory Austin | Food Blogger — Instagram Profile Comparison
Compare American Music Awards and Mallory Austin | Food Blogger Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @amas (American Music Awards) and @badbatchbaking (Mallory Austin | Food Blogger). With 1.1M and 1.1M followers respectively, both accounts are classified as Mega and Mega level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
The world’s largest ✨FAN-VOTED ✨award show! LIVE from Vegas Monday, May 25 on CBS 🎤 🎟️ Get your tickets NOW 👇
1.1M
Followers
50%
622
Following
2.6K
Posts
71%
🍟 Comfort foods & desserts ✝️ Matthew 16:25 📍ATL 💌badbatchbaking@gmail.com 👇BIO LINKS FOR RECIPES👇 | Tag #badbatchbaking
1.1M
Followers
50%
1.1K
Following
1.1K
Posts
29%
In this overview, @amas is currently leading the comparison with stronger numbers in 2 out of 3 primary metrics. The percentage bars reflect each account's share relative to the combined total of both profiles.
Top Performing Posts
It’s taken a year. And this was still near impossible to make. @goldenphases gave us with the most thoughtful gift that grieving parents could have received. Not to mention, she wouldn’t take a dime from me. What an incredible feeling to be loved and understood by someone you don’t know and have never met before. She’s not only an incredible artist but a beautiful soul. Her kindness is the only reason I was able to fulfill making this video because I would’ve never told this story otherwise. But she deserves all my praise for this beautiful gift 🙏 #loss #grief #childloss
@badbatchbaking's best post achieved 120.2K likes, which is 104.8K more than @amas's top post at 15.3K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @badbatchbaking wins 4 out of 6 categories while @amas takes 2. @badbatchbaking leads overall, but @amas shows notable strength in Followers.
The most significant gap appears in Avg Likes, where @badbatchbaking leads by 81%.
Hashtag Performance
11
With Hashtags
1
Without Hashtags
12
With Hashtags
0
Without Hashtags
Both accounts employ hashtag strategies. @amas uses an average of 1.1 hashtags per post compared to @badbatchbaking's 4.1.
@badbatchbaking has a more effective hashtag strategy
Engagement Trend
-30.5%
Engagement change
Likes
Comments
-77.6%
Engagement change
Likes
Comments
@amas shows a moderate -30.5% engagement decline, which is common for accounts adjusting their content strategy.
@badbatchbaking shows a significant -77.6% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
Overall, @amas demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@amas
@badbatchbaking
Both accounts post approximately 12.0 and 12.0 times per week respectively. @amas achieves a higher consistency score of 19%, meaning their posting schedule is more predictable.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
1.1M followers
Range: 1M-10M
@amas
1.1M followers
Range: 1M-10M
@badbatchbaking
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@amas
0.51%
Benchmark: 0.2-0.5%
@badbatchbaking
2.32%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@amas
1:1.8K
Very influential
@badbatchbaking
1:1K
Very influential
Content Density(posts per 1K followers)
@amas
2.28
Active@badbatchbaking
0.93
ModerateContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @badbatchbaking emerges as the narrow leader in this comparison with 3 metric wins compared to @amas's 2.
@amas
@amas excels in: Followers, Posts.
@badbatchbaking
@badbatchbaking excels in: Engagement Rate, Avg Likes, Avg Comments.
With an engagement rate of 2.32% (benchmark for this size: 0.2-0.5%), this profile demonstrates good audience interaction.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @amas has the larger audience (1.1M followers), @badbatchbaking generates deeper engagement per post (2.32%). Both accounts represent significant influence within their space on Instagram.
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