Amazon Home vs marshmello — Instagram Profile Comparison
Compare Amazon Home and marshmello Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @amazonhome (Amazon Home) and @marshmello (marshmello). With 5.7M and 28.2M followers respectively, both accounts are classified as Mega and Celebrity level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
Inspiration, ideas, and beautiful housewares. Tag your posts @amazonhome or #amazonhome & we'll regram our favorites.
5.7M
Followers
17%
1.9K
Following
12
Posts
50%
Both accounts show evenly matched primary metrics in this overview, with each profile holding the advantage in different areas.
Top Performing Posts
☕️ Breville Noir Collection Giveaway ☕️ For anyone in their at-home cooking era, your kitchen deserves a glow-up and there's no better way to refresh than with new appliances. One lucky winner will win the Breville Barista Touch Impress, Juice Fountain Cold XL, and Smart Oven Air Fryer from the Noir Collection to brew, juice, bake, and cook their way to easy everyday favorites. To enter for your chance to win: 1. Like this video 2. Follow @amazonhome and @breville 3. Tag 3 friends in the comments Giveaway ends 5/17/2026 at 11:59pm PT. No purchase necessary. U.S. only, 18+. Winner will be selected at random and contacted via DM. Link in bio for official rules. Sponsored by Amazon.
@marshmello's best post achieved 424K likes, which is 421.3K more than @amazonhome's top post at 2.8K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @marshmello wins 4 out of 6 categories while @amazonhome takes 1. @marshmello leads overall, but @amazonhome shows notable strength in Following.
The most significant gap appears in Avg Likes, where @marshmello leads by 99%.
Hashtag Performance
11
With Hashtags
1
Without Hashtags
1
With Hashtags
11
Without Hashtags
Both accounts employ hashtag strategies. @amazonhome uses an average of 0.9 hashtags per post compared to @marshmello's 0.1.
@marshmello has a more effective hashtag strategy
Engagement Trend
-49.3%
Engagement change
Likes
Comments
-30.4%
Engagement change
Likes
Comments
@amazonhome shows a moderate -49.3% engagement decline, which is common for accounts adjusting their content strategy.
@marshmello shows a moderate -30.4% engagement decline, which is common for accounts adjusting their content strategy.
Overall, @marshmello demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@amazonhome
@marshmello
Both accounts post approximately 12.0 and 12.0 times per week respectively. @amazonhome achieves a higher consistency score of 48%, meaning their posting schedule is more predictable.
@amazonhome is most active on Tuesday, while @marshmello prefers Friday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
5.7M followers
Range: 1M-10M
@amazonhome
28.2M followers
Range: 10M+
@marshmello
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@amazonhome
0.03%
Benchmark: 0.2-0.5%
@marshmello
0.45%
Benchmark: 0.1-0.2%
Following/Followers Ratio
@amazonhome
1:2.9K
Very influential
@marshmello
1:32.5K
Very influential
Content Density(posts per 1K followers)
@amazonhome
0.00
Low@marshmello
0.00
LowContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @marshmello emerges as the clear leader in this comparison with 4 metric wins compared to @amazonhome's 0.
@amazonhome
No leading metrics in this comparison
@marshmello
@marshmello excels in: Followers, Engagement Rate, Avg Likes, Avg Comments.
With an engagement rate of 0.45% (benchmark for this size: 0.1-0.2%), this profile demonstrates below-average audience interaction.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @marshmello has the larger audience (28.2M followers), @marshmello generates deeper engagement per post (0.45%). Both accounts represent significant influence within their space on Instagram.
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