apple vs e.l.f. Cosmetics — Instagram Profile Comparison
Compare apple and e.l.f. Cosmetics Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @apple (apple) and @elfcosmetics (e.l.f. Cosmetics). With 36.5M and 7.6M followers respectively, both accounts are classified as Celebrity and Mega level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
Everyone has a story to tell. #ShotoniPhone
36.5M
Followers
83%
9
Following
12
Posts
50%
The best of beauty for every 👀👄🤩 ✨e.l.f. Clean. Vegan. Cruelty-free. Fair Trade Certified. @elfskincare = our skincare BFF
7.6M
Followers
17%
1.4K
Following
12
Posts
50%
Both accounts show evenly matched primary metrics in this overview, with each profile holding the advantage in different areas.
Top Performing Posts
Swatch and learn! 🤩 NEW Soft Glam Cream Blush + Bronzer are now available on elfcosmetics.com and the e.l.f. app. 💕 Glide on an e.l.f.fortless, natural flush and sun-kissed glow with these buildable cream blush and bronzer sticks. 😍 Infused with moisturizing Shea Butter and nourishing Sunflower Seed Oil, the buttery smooth formulas melt into skin for a diffused finish. ✨ Plus, the portable twist-up design makes on-the-go application a breeze. 🎨 8 e.l.f.ing gorgeous bronzer shades: 🌟 Fair 🌟 Light/Medium 🌟 Medium 🌟 Medium/Tan 🌟 Tan 🌟 Tan/Deep 🌟 Deep 🌟 Deep/Rich 7 dreamy blush shades: 🩷 Pink On It 🩷 Muted Mauve 🩷 Gumball 🩷 Melon-Drama 🩷 Heat Check 🩷 Plum Intended 🩷 Cinna-Mood Snag these new faves for ONLY $7 each on elfcosmetics.com! 👏 🇺🇸 Available now on TikTok Shop, Coming online to @target, @ultabeauty, @walmart, @amazon May 24, Coming in-store to @walmart May 31, Coming in-store to @target and @ultabeauty June 7, Coming to @cvspharmacy and @walgreens June 7, Coming to @heb, @krogerco and @meijerstores this summer 🇨🇦 Coming online to @shoppersbeauty, @walmartcanada, @amazonca May 24, Coming in-store to @shoppersbeauty and @walmartcanada this summer 🇬🇧 Coming to online and in-store to @superdrug and @bootsuk plus @amazonuk June 17 🇲🇽 Coming to @ultabeautymx June 14 and @sephoramx June 16 🌍 Coming to @mein_rossmann, @rossmannpl, @dm_deutschland June 12, Coming to @douglasitalia June 24, Coming to @amazon.it, @amazonde, @amazon.nl, @amazon.belgium June 24, Coming to @saetherbeauty and @nykaacosmetics this summer, Coming to @sephoramiddleeast fall 2026 #SoftGlamBlush #SoftGlamBronzer #elfcosmetics
@apple's best post achieved 135.1K likes, which is 111.5K more than @elfcosmetics's top post at 23.6K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @apple wins 4 out of 6 categories while @elfcosmetics takes 1. @apple leads overall, but @elfcosmetics shows notable strength in Following.
The most significant gap appears in Following, where @elfcosmetics leads by 99%.
Hashtag Performance
12
With Hashtags
0
Without Hashtags
12
With Hashtags
0
Without Hashtags
Both accounts employ hashtag strategies. @apple uses an average of 1.0 hashtags per post compared to @elfcosmetics's 2.8.
@elfcosmetics has a more effective hashtag strategy
Engagement Trend
+72.6%
Engagement change
Likes
Comments
-62.8%
Engagement change
Likes
Comments
@apple shows a positive 72.6% engagement growth, indicating increasing audience interest and content resonance.
@elfcosmetics shows a significant -62.8% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
Overall, @apple demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@apple
@elfcosmetics
Both accounts post approximately 12.0 and 12.0 times per week respectively. @apple achieves a higher consistency score of 59%, meaning their posting schedule is more predictable.
@apple is most active on Wednesday, while @elfcosmetics prefers Tuesday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
36.5M followers
Range: 10M+
@apple
7.6M followers
Range: 1M-10M
@elfcosmetics
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@apple
0.12%
Benchmark: 0.1-0.2%
@elfcosmetics
0.11%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@apple
1:4.1M
Very influential
@elfcosmetics
1:5.4K
Very influential
Content Density(posts per 1K followers)
@apple
0.00
Low@elfcosmetics
0.00
LowContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @apple emerges as the clear leader in this comparison with 4 metric wins compared to @elfcosmetics's 0.
@apple
@apple excels in: Followers, Engagement Rate, Avg Likes, Avg Comments.
With an engagement rate of 0.12% (benchmark for this size: 0.1-0.2%), this profile demonstrates below-average audience interaction.
@elfcosmetics
No leading metrics in this comparison
Conclusion
This comparison highlights that Instagram success is multifaceted. While @apple has the larger audience (36.5M followers), @apple generates deeper engagement per post (0.12%). Both accounts represent significant influence within their space on Instagram.
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