apple vs H&M — Instagram Profile Comparison
Compare apple and H&M Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @apple (apple) and @hm (H&M). With 36.5M and 38.5M followers respectively, both accounts are classified as Celebrity and Celebrity level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
Everyone has a story to tell. #ShotoniPhone
36.5M
Followers
49%
9
Following
1.3K
Posts
75%
In this overview, @hm is currently leading the comparison with stronger numbers in 2 out of 3 primary metrics. The percentage bars reflect each account's share relative to the combined total of both profiles.
Top Performing Posts
@apple's best post achieved 105.1K likes, which is 99K more than @hm's top post at 6.1K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @apple wins 4 out of 6 categories while @hm takes 2. @apple leads overall, but @hm shows notable strength in Followers.
The most significant gap appears in Following, where @hm leads by 95%.
Hashtag Performance
11
With Hashtags
1
Without Hashtags
0
With Hashtags
12
Without Hashtags
@apple uses an average of 1.2 hashtags per post, while @hm does not currently use hashtags. The data shows that hashtags don't impact engagement for @apple.
Engagement Trend
-54.6%
Engagement change
Likes
Comments
+2.3%
Engagement change
Likes
Comments
@apple shows a significant -54.6% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
@hm maintains a stable engagement trend with only 2.3% variation between older and recent posts, indicating consistent audience interaction.
Overall, @hm demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@apple
@hm
Both accounts post approximately 12.0 and 12.0 times per week respectively. @apple achieves a higher consistency score of 54%, meaning their posting schedule is more predictable.
@apple is most active on Tuesday, while @hm prefers Thursday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
36.5M followers
Range: 10M+
@apple
38.5M followers
Range: 10M+
@hm
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@apple
0.12%
Benchmark: 0.1-0.2%
@hm
0.01%
Benchmark: 0.1-0.2%
Following/Followers Ratio
@apple
1:4.1M
Very influential
@hm
1:226.7K
Very influential
Content Density(posts per 1K followers)
@apple
0.04
Low@hm
0.01
LowContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @apple emerges as the clear leader in this comparison with 4 metric wins compared to @hm's 1.
@apple
@apple excels in: Engagement Rate, Posts, Avg Likes, Avg Comments.
With an engagement rate of 0.12% (benchmark for this size: 0.1-0.2%), this profile demonstrates below-average audience interaction.
@hm
@hm excels in: Followers.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @hm has the larger audience (38.5M followers), @apple generates deeper engagement per post (0.12%). Both accounts represent significant influence within their space on Instagram.
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FAQ About @apple vs @hm
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