Architectural Digest vs Saturday Night Live — Instagram Profile Comparison
Compare Architectural Digest and Saturday Night Live Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @archdigest (Architectural Digest) and @nbcsnl (Saturday Night Live). With 11.1M and 11.1M followers respectively, both accounts are classified as Celebrity and Celebrity level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
The International Design Authority. Tap the link below to read more about any photo.
11.1M
Followers
50%
776
Following
11.2K
Posts
52%
The official Instagram of Saturday Night Live
11.1M
Followers
50%
500
Following
10.3K
Posts
48%
In this overview, @archdigest is currently leading the comparison with stronger numbers in 3 out of 3 primary metrics. The percentage bars reflect each account's share relative to the combined total of both profiles.
Top Performing Posts
Actress Melanie Lynskey (@msmelanielynskey) and husband Jason Ritter (@jason_ritter) were apprehensive about bringing in an expert to design their neutral LA home. “I was a bit nervous about having someone else with a very clear vision that would get in the way of my vision," she says. But after managing the kitchen renovation herself, Lynskey decided to enlist help from Jason Martin of design studio @martinandbrockett, who brought Lynskey’s love of rich, evocative color to life while spotlighting her collection of art from her native New Zealand. Tour the home at the link in bio. Photography @jennapeffley; Design @martinandbrockett; Words @arielfoxman
@nbcsnl's best post achieved 773.6K likes, which is 652.7K more than @archdigest's top post at 121K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, each account wins 3 out of 6 categories — an evenly matched comparison with each account excelling in different areas.
The most significant gap appears in Engagement Rate, where @nbcsnl leads by 85%.
Hashtag Performance
3
With Hashtags
9
Without Hashtags
0
With Hashtags
12
Without Hashtags
@archdigest uses an average of 0.3 hashtags per post, while @nbcsnl does not currently use hashtags. The data shows that hashtags don't impact engagement for @archdigest.
Engagement Trend
+39.4%
Engagement change
Likes
Comments
-56.5%
Engagement change
Likes
Comments
@archdigest shows a positive 39.4% engagement growth, indicating increasing audience interest and content resonance.
@nbcsnl shows a significant -56.5% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
Overall, @archdigest demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@archdigest
@nbcsnl
Both accounts post approximately 12.0 and 12.0 times per week respectively. @nbcsnl achieves a higher consistency score of 23%, meaning their posting schedule is more predictable.
@archdigest is most active on Wednesday, while @nbcsnl prefers Sunday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
11.1M followers
Range: 10M+
@archdigest
11.1M followers
Range: 10M+
@nbcsnl
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@archdigest
0.27%
Benchmark: 0.1-0.2%
@nbcsnl
1.82%
Benchmark: 0.1-0.2%
Following/Followers Ratio
@archdigest
1:14.4K
Very influential
@nbcsnl
1:22.3K
Very influential
Content Density(posts per 1K followers)
@archdigest
1.01
Active@nbcsnl
0.93
ModerateContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @nbcsnl emerges as the narrow leader in this comparison with 3 metric wins compared to @archdigest's 2.
@archdigest
@archdigest excels in: Followers, Posts.
@nbcsnl
@nbcsnl excels in: Engagement Rate, Avg Likes, Avg Comments.
With an engagement rate of 1.82% (benchmark for this size: 0.1-0.2%), this profile demonstrates good audience interaction.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @archdigest has the larger audience (11.1M followers), @nbcsnl generates deeper engagement per post (1.82%). Both accounts represent significant influence within their space on Instagram.
Other Comparisons You Might Like
Account comparisons in the same category as @archdigest
FAQ About @archdigest vs @nbcsnl
Detailed answers about this specific comparison and metrics
Still have questions?
Contact us