Mallory Austin | Food Blogger vs Joan Smalls — Instagram Profile Comparison
Compare Mallory Austin | Food Blogger and Joan Smalls Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @badbatchbaking (Mallory Austin | Food Blogger) and @joansmalls (Joan Smalls). With 1.1M and 5.7M followers respectively, both accounts are classified as Mega and Mega level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
🍟 Comfort foods & desserts ✝️ Matthew 16:25 📍ATL 💌badbatchbaking@gmail.com 👇BIO LINKS FOR RECIPES👇 | Tag #badbatchbaking
1.1M
Followers
17%
1.1K
Following
12
Posts
50%
MADE IN 🇵🇷 Puerto Rico kyle@nosmokingperiod.com
5.7M
Followers
83%
832
Following
12
Posts
50%
Both accounts show evenly matched primary metrics in this overview, with each profile holding the advantage in different areas.
Top Performing Posts
It’s taken a year. And this was still near impossible to make. @goldenphases gave us with the most thoughtful gift that grieving parents could have received. Not to mention, she wouldn’t take a dime from me. What an incredible feeling to be loved and understood by someone you don’t know and have never met before. She’s not only an incredible artist but a beautiful soul. Her kindness is the only reason I was able to fulfill making this video because I would’ve never told this story otherwise. But she deserves all my praise for this beautiful gift 🙏 #loss #grief #childloss
Happy Mother’s Day to the silent sacrifices nobody celebrated. For caring the love and tenderness of this world. Everyday is your day. 💕🌹💕 Mami in this lifetime and the next I will ALWAYS choose you, you are my foundation. Erikita seeing you in this new journey has been an absolute blessing. Your strength is unmeasurable. Las amo hasta el infinito.
@badbatchbaking's best post achieved 120.1K likes, which is 120.1K more than @joansmalls's top post at -1 likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @badbatchbaking wins 4 out of 6 categories while @joansmalls takes 1. @badbatchbaking leads overall, but @joansmalls shows notable strength in Followers.
The most significant gap appears in Engagement Rate, where @badbatchbaking leads by 100%.
Hashtag Performance
10
With Hashtags
2
Without Hashtags
1
With Hashtags
11
Without Hashtags
Both accounts employ hashtag strategies. @badbatchbaking uses an average of 3.0 hashtags per post compared to @joansmalls's 0.2.
@badbatchbaking has a more effective hashtag strategy
Engagement Trend
-87.5%
Engagement change
Likes
Comments
-14.2%
Engagement change
Likes
Comments
@badbatchbaking shows a significant -87.5% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
@joansmalls shows a moderate -14.2% engagement decline, which is common for accounts adjusting their content strategy.
Overall, @joansmalls demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@badbatchbaking
@joansmalls
Both accounts post approximately 12.0 and 12.0 times per week respectively. @joansmalls achieves a higher consistency score of 32%, meaning their posting schedule is more predictable.
This significant consistency gap suggests that @joansmalls follows a more disciplined content calendar, which typically results in better algorithm favorability on Instagram.
@badbatchbaking is most active on Saturday, while @joansmalls prefers Sunday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
1.1M followers
Range: 1M-10M
@badbatchbaking
5.7M followers
Range: 1M-10M
@joansmalls
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@badbatchbaking
1.96%
Benchmark: 0.2-0.5%
@joansmalls
0.00%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@badbatchbaking
1:1K
Very influential
@joansmalls
1:6.9K
Very influential
Content Density(posts per 1K followers)
@badbatchbaking
0.01
Low@joansmalls
0.00
LowContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @badbatchbaking emerges as the clear leader in this comparison with 3 metric wins compared to @joansmalls's 1.
@badbatchbaking
@badbatchbaking excels in: Engagement Rate, Avg Likes, Avg Comments.
With an engagement rate of 1.96% (benchmark for this size: 0.2-0.5%), this profile demonstrates good audience interaction.
@joansmalls
@joansmalls excels in: Followers.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @joansmalls has the larger audience (5.7M followers), @badbatchbaking generates deeper engagement per post (1.96%). Both accounts represent significant influence within their space on Instagram.
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