Mallory Austin | Food Blogger vs Alex Ray — Instagram Profile Comparison
Compare Mallory Austin | Food Blogger and Alex Ray Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @badbatchbaking (Mallory Austin | Food Blogger) and @lexraym (Alex Ray). With 1.1M and 1.1M followers respectively, both accounts are classified as Mega and Mega level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
🍟 Comfort foods & desserts ✝️ Matthew 16:25 📍ATL 💌badbatchbaking@gmail.com 👇BIO LINKS FOR RECIPES👇 | Tag #badbatchbaking
1.1M
Followers
50%
1.1K
Following
1.1K
Posts
70%
Built viral content since 2017 👁 7B+ | 👥 16M Miami 🌴
1.1M
Followers
50%
26
Following
453
Posts
30%
In this overview, @badbatchbaking is currently leading the comparison with stronger numbers in 2 out of 3 primary metrics. The percentage bars reflect each account's share relative to the combined total of both profiles.
Top Performing Posts

It’s taken a year. And this was still near impossible to make. @goldenphases gave us with the most thoughtful gift that grieving parents could have received. Not to mention, she wouldn’t take a dime from me. What an incredible feeling to be loved and understood by someone you don’t know and have never met before. She’s not only an incredible artist but a beautiful soul. Her kindness is the only reason I was able to fulfill making this video because I would’ve never told this story otherwise. But she deserves all my praise for this beautiful gift 🙏 #loss #grief #childloss
@badbatchbaking's best post achieved 120.2K likes, which is 93.7K more than @lexraym's top post at 26.5K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @badbatchbaking wins 5 out of 6 categories while @lexraym takes 1. @badbatchbaking leads overall, but @lexraym shows notable strength in Followers.
The most significant gap appears in Following, where @badbatchbaking leads by 98%.
Hashtag Performance
12
With Hashtags
0
Without Hashtags
0
With Hashtags
12
Without Hashtags
@badbatchbaking uses an average of 4.1 hashtags per post, while @lexraym does not currently use hashtags. The data shows that hashtags boost engagement for @badbatchbaking.
Engagement Trend
-77.2%
Engagement change
Likes
Comments
-94.9%
Engagement change
Likes
Comments
@badbatchbaking shows a significant -77.2% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
@lexraym shows a significant -94.9% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
Overall, @badbatchbaking demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@badbatchbaking
@lexraym
Both accounts post approximately 12.0 and 12.0 times per week respectively. @lexraym achieves a higher consistency score of 7%, meaning their posting schedule is more predictable.
@badbatchbaking is most active on Sunday, while @lexraym prefers Friday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
1.1M followers
Range: 1M-10M
@badbatchbaking
1.1M followers
Range: 1M-10M
@lexraym
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@badbatchbaking
2.34%
Benchmark: 0.2-0.5%
@lexraym
0.25%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@badbatchbaking
1:1K
Very influential
@lexraym
1:43.8K
Very influential
Content Density(posts per 1K followers)
@badbatchbaking
0.93
Moderate@lexraym
0.40
ModerateContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @badbatchbaking emerges as the clear leader in this comparison with 4 metric wins compared to @lexraym's 1.
@badbatchbaking
@badbatchbaking excels in: Engagement Rate, Posts, Avg Likes, Avg Comments.
With an engagement rate of 2.34% (benchmark for this size: 0.2-0.5%), this profile demonstrates good audience interaction.
@lexraym
@lexraym excels in: Followers.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @lexraym has the larger audience (1.1M followers), @badbatchbaking generates deeper engagement per post (2.34%). Both accounts represent significant influence within their space on Instagram.
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