Mallory Austin | Food Blogger vs Milo J — Instagram Profile Comparison
Compare Mallory Austin | Food Blogger and Milo J Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @badbatchbaking (Mallory Austin | Food Blogger) and @milo.j (Milo J). With 1.1M and 5.7M followers respectively, both accounts are classified as Mega and Mega level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
🍟 Comfort foods & desserts ✝️ Matthew 16:25 📍ATL 💌badbatchbaking@gmail.com 👇BIO LINKS FOR RECIPES👇 | Tag #badbatchbaking
1.1M
Followers
17%
1.1K
Following
12
Posts
50%
Both accounts show evenly matched primary metrics in this overview, with each profile holding the advantage in different areas.
Top Performing Posts
It’s taken a year. And this was still near impossible to make. @goldenphases gave us with the most thoughtful gift that grieving parents could have received. Not to mention, she wouldn’t take a dime from me. What an incredible feeling to be loved and understood by someone you don’t know and have never met before. She’s not only an incredible artist but a beautiful soul. Her kindness is the only reason I was able to fulfill making this video because I would’ve never told this story otherwise. But she deserves all my praise for this beautiful gift 🙏 #loss #grief #childloss
@milo.j's best post achieved 1.8M likes, which is 1.7M more than @badbatchbaking's top post at 120.1K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @milo.j wins 4 out of 6 categories while @badbatchbaking takes 1. @milo.j leads overall, but @badbatchbaking shows notable strength in Following.
The most significant gap appears in Avg Likes, where @milo.j leads by 97%.
Hashtag Performance
10
With Hashtags
2
Without Hashtags
3
With Hashtags
9
Without Hashtags
Both accounts employ hashtag strategies. @badbatchbaking uses an average of 2.9 hashtags per post compared to @milo.j's 0.4.
@badbatchbaking has a more effective hashtag strategy
Engagement Trend
-87.6%
Engagement change
Likes
Comments
-10.6%
Engagement change
Likes
Comments
@badbatchbaking shows a significant -87.6% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
@milo.j shows a moderate -10.6% engagement decline, which is common for accounts adjusting their content strategy.
Overall, @milo.j demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@badbatchbaking
@milo.j
Both accounts post approximately 12.0 and 12.0 times per week respectively. @milo.j achieves a higher consistency score of 49%, meaning their posting schedule is more predictable.
This significant consistency gap suggests that @milo.j follows a more disciplined content calendar, which typically results in better algorithm favorability on Instagram.
@badbatchbaking is most active on Saturday, while @milo.j prefers Wednesday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
1.1M followers
Range: 1M-10M
@badbatchbaking
5.7M followers
Range: 1M-10M
@milo.j
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@badbatchbaking
2.02%
Benchmark: 0.2-0.5%
@milo.j
11.17%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@badbatchbaking
1:1K
Very influential
@milo.j
1:50.1K
Very influential
Content Density(posts per 1K followers)
@badbatchbaking
0.01
Low@milo.j
0.00
LowContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @milo.j emerges as the clear leader in this comparison with 4 metric wins compared to @badbatchbaking's 0.
@badbatchbaking
No leading metrics in this comparison
@milo.j
@milo.j excels in: Followers, Engagement Rate, Avg Likes, Avg Comments.
With an engagement rate of 11.17% (benchmark for this size: 0.2-0.5%), this profile demonstrates excellent audience interaction.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @milo.j has the larger audience (5.7M followers), @milo.j generates deeper engagement per post (11.17%). Both accounts represent significant influence within their space on Instagram.
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