Mallory Austin | Food Blogger vs Shikha Singh Shah — Instagram Profile Comparison
Compare Mallory Austin | Food Blogger and Shikha Singh Shah Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @badbatchbaking (Mallory Austin | Food Blogger) and @shikhasingh (Shikha Singh Shah). With 1.1M and 1.1M followers respectively, both accounts are classified as Mega and Mega level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
🍟 Comfort foods & desserts ✝️ Matthew 16:25 📍ATL 💌badbatchbaking@gmail.com 👇BIO LINKS FOR RECIPES👇 | Tag #badbatchbaking
1.1M
Followers
50%
1.1K
Following
1.1K
Posts
35%
Free spirited-kind soul 🧚♀️ Mantra- Live, Laugh, Love & Travel 🧳 For Enquiries: shikhasinghshah@gmail.com Creator @shikhasinghyoutube
1.1M
Followers
50%
385
Following
1.9K
Posts
65%
In this overview, @shikhasingh is currently leading the comparison with stronger numbers in 2 out of 3 primary metrics. The percentage bars reflect each account's share relative to the combined total of both profiles.
Top Performing Posts
It’s taken a year. And this was still near impossible to make. @goldenphases gave us with the most thoughtful gift that grieving parents could have received. Not to mention, she wouldn’t take a dime from me. What an incredible feeling to be loved and understood by someone you don
Happy Holi ! May this festival of colour bring in peace and happiness and smiles in your life and the world. Praying for peace around us and learning at every step as we grow old together. Our DIY balloon spray burst was super fun & @alaynasinghshah absolutely loved it ! #holi #festival #indian #colours #family
@badbatchbaking's best post achieved 120.1K likes, which is 19.5K more than @shikhasingh's top post at 100.6K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @badbatchbaking wins 4 out of 6 categories while @shikhasingh takes 2. @badbatchbaking leads overall, but @shikhasingh shows notable strength in Followers.
The most significant gap appears in Avg Comments, where @badbatchbaking leads by 96%.
Hashtag Performance
6
With Hashtags
6
Without Hashtags
12
With Hashtags
0
Without Hashtags
Both accounts employ hashtag strategies. @badbatchbaking uses an average of 1.8 hashtags per post compared to @shikhasingh's 5.0.
@shikhasingh has a more effective hashtag strategy
Engagement Trend
-64.6%
Engagement change
Likes
Comments
+317.9%
Engagement change
Likes
Comments
@badbatchbaking shows a significant -64.6% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
@shikhasingh shows a positive 317.9% engagement growth, indicating increasing audience interest and content resonance.
Overall, @shikhasingh demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@badbatchbaking
@shikhasingh
Both accounts post approximately 12.0 and 12.0 times per week respectively. @shikhasingh achieves a higher consistency score of 47%, meaning their posting schedule is more predictable.
This significant consistency gap suggests that @shikhasingh follows a more disciplined content calendar, which typically results in better algorithm favorability on Instagram.
@badbatchbaking is most active on Sunday, while @shikhasingh prefers Friday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
1.1M followers
Range: 1M-10M
@badbatchbaking
1.1M followers
Range: 1M-10M
@shikhasingh
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@badbatchbaking
2.14%
Benchmark: 0.2-0.5%
@shikhasingh
1.19%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@badbatchbaking
1:1K
Very influential
@shikhasingh
1:3K
Very influential
Content Density(posts per 1K followers)
@badbatchbaking
0.93
Moderate@shikhasingh
1.69
ActiveContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @badbatchbaking emerges as the narrow leader in this comparison with 3 metric wins compared to @shikhasingh's 2.
@badbatchbaking
@badbatchbaking excels in: Engagement Rate, Avg Likes, Avg Comments.
With an engagement rate of 2.14% (benchmark for this size: 0.2-0.5%), this profile demonstrates good audience interaction.
@shikhasingh
@shikhasingh excels in: Followers, Posts.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @shikhasingh has the larger audience (1.1M followers), @badbatchbaking generates deeper engagement per post (2.14%). Both accounts represent significant influence within their space on Instagram.
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Detailed answers about this specific comparison and metrics
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