Barstool Sports vs On — Instagram Profile Comparison
Compare Barstool Sports and On Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @barstoolsports (Barstool Sports) and @on (On). With 17.2M and 3.4M followers respectively, both accounts are classified as Celebrity and Mega level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
Viva La Stool
17.2M
Followers
83%
278
Following
12
Posts
50%
Both accounts show evenly matched primary metrics in this overview, with each profile holding the advantage in different areas.
Top Performing Posts
@barstoolsports's best post achieved 360.4K likes, which is 310.1K more than @on's top post at 50.3K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @barstoolsports wins 3 out of 6 categories while @on takes 2. @barstoolsports leads overall, but @on shows notable strength in Following.
The most significant gap appears in Avg Comments, where @barstoolsports leads by 87%.
Hashtag Performance
1
With Hashtags
11
Without Hashtags
6
With Hashtags
6
Without Hashtags
Both accounts employ hashtag strategies. @barstoolsports uses an average of 0.1 hashtags per post compared to @on's 0.6.
@on has a more effective hashtag strategy
Engagement Trend
-95.0%
Engagement change
Likes
Comments
-42.0%
Engagement change
Likes
Comments
@barstoolsports shows a significant -95.0% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
@on shows a moderate -42.0% engagement decline, which is common for accounts adjusting their content strategy.
Overall, @on demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@barstoolsports
@on
Both accounts post approximately 12.0 and 12.0 times per week respectively. @on achieves a higher consistency score of 45%, meaning their posting schedule is more predictable.
This significant consistency gap suggests that @on follows a more disciplined content calendar, which typically results in better algorithm favorability on Instagram.
@barstoolsports is most active on Wednesday, while @on prefers Thursday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
17.2M followers
Range: 10M+
@barstoolsports
3.4M followers
Range: 1M-10M
@on
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@barstoolsports
0.22%
Benchmark: 0.1-0.2%
@on
0.34%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@barstoolsports
1:61.7K
Very influential
@on
1:3K
Very influential
Content Density(posts per 1K followers)
@barstoolsports
0.00
Low@on
0.00
LowContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @barstoolsports emerges as the clear leader in this comparison with 3 metric wins compared to @on's 1.
@barstoolsports
@barstoolsports excels in: Followers, Avg Likes, Avg Comments.
@on
@on excels in: Engagement Rate.
With an engagement rate of 0.34% (benchmark for this size: 0.2-0.5%), this profile demonstrates below-average audience interaction.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @barstoolsports has the larger audience (17.2M followers), @on generates deeper engagement per post (0.34%). Both accounts represent significant influence within their space on Instagram.
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