BBC Food | Fun, simple and delicious vs Them — Instagram Profile Comparison
Compare BBC Food | Fun, simple and delicious and Them Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @bbcfood (BBC Food | Fun, simple and delicious) and @them (Them). With 1.3M and 1.3M followers respectively, both accounts are classified as Mega and Mega level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
Daily recipes and inspiration to keep you cooking and eating well
1.3M
Followers
50%
766
Following
6.9K
Posts
41%
In this overview, @them is currently leading the comparison with stronger numbers in 3 out of 3 primary metrics. The percentage bars reflect each account's share relative to the combined total of both profiles.
Top Performing Posts
@bbcfood's best post achieved 35.7K likes, which is 7.3K more than @them's top post at 28.4K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @them wins 6 out of 6 categories while @bbcfood takes 0. @them leads overall, but @bbcfood shows notable strength in —.
The most significant gap appears in Avg Comments, where @them leads by 72%.
Hashtag Performance
9
With Hashtags
3
Without Hashtags
0
With Hashtags
12
Without Hashtags
@bbcfood uses an average of 0.8 hashtags per post, while @them does not currently use hashtags. The data shows that hashtags boost engagement for @bbcfood.
Engagement Trend
-80.2%
Engagement change
Likes
Comments
+35.6%
Engagement change
Likes
Comments
@bbcfood shows a significant -80.2% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
@them shows a positive 35.6% engagement growth, indicating increasing audience interest and content resonance.
Overall, @them demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@bbcfood
@them
Both accounts post approximately 12.0 and 12.0 times per week respectively. @bbcfood achieves a higher consistency score of 9%, meaning their posting schedule is more predictable.
@bbcfood is most active on Sunday, while @them prefers Monday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
1.3M followers
Range: 1M-10M
@bbcfood
1.3M followers
Range: 1M-10M
@them
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@bbcfood
0.44%
Benchmark: 0.2-0.5%
@them
0.69%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@bbcfood
1:1.7K
Very influential
@them
1:1.3K
Very influential
Content Density(posts per 1K followers)
@bbcfood
5.17
Active@them
7.46
ActiveContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @them emerges as the clear leader in this comparison with 5 metric wins compared to @bbcfood's 0.
@bbcfood
No leading metrics in this comparison
@them
@them excels in: Followers, Engagement Rate, Posts, Avg Likes, Avg Comments.
With an engagement rate of 0.69% (benchmark for this size: 0.2-0.5%), this profile demonstrates below-average audience interaction.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @them has the larger audience (1.3M followers), @them generates deeper engagement per post (0.69%). Both accounts represent significant influence within their space on Instagram.
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FAQ About @bbcfood vs @them
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