BERTA vs 美的／コスメ・美容 — Instagram Profile Comparison
Compare BERTA and 美的／コスメ・美容 Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @berta (BERTA) and @bitekicom (美的／コスメ・美容). With 3.2M and 637.6K followers respectively, both accounts are classified as Mega and Large level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
Official Instagram for The House of BERTA. NYC & LA flagships @berta.nyc @berta.la | @bertaprivee @musebyberta @bertabridal
3.2M
Followers
83%
10
Following
12
Posts
50%
美容誌『美的』公式Instagram 新作コスメ情報やBeautyニュースを毎日お届け✨ 美のプロたちのライブも随時配信中💄 2025年年間ベストコスメはこちらからcheck↓
637.6K
Followers
17%
367
Following
12
Posts
50%
Both accounts show evenly matched primary metrics in this overview, with each profile holding the advantage in different areas.
Top Performing Posts
＼ついに！町田啓太さん×NAOYA（MAZZEL）さんの対談が実現！✨／ 表紙解禁と同時にSNSが騒然…！ かねてより町田啓太さんを憧れと公言していたNAOYAさん。ファン待望の共演が『美的』6月号でついに叶いました🌸 本日は、皆さんお待ちかねの先行公開カットを2枚お届け🫶🏻 共演を知ったNAOYAさんは、思わず椅子から転げ落ちるほど驚いたそう…！ 撮影当日、初対面で「金髪ですか…!?」と驚くNAOYAさんに、町田啓太さんは「おそろいですね」と爽やかな笑顔で一言。 “出逢い”“フレグランス”“音楽”“芝居”――4つの“ときめき”をテーマに語り合った今回の対談。 憧れの人を前にしたNAOYAさんのまっすぐな想いと、それを優しく受け止める町田啓太さんの温かなまなざしに、現場も思わずキュン…💖 対談後、NAOYAさんは「ドッキリかと思うくらい夢のような時間でした」と感激。 一方、町田啓太さんも「キラキラしたエネルギーをたくさんもらいました。次はMAZZELのライブに行きたいです」とにっこり。 初対面とは思えないほど自然に生まれた、ときめきの化学反応。 その全貌は、4月22日（水）発売の『美的』6月号でぜひチェックしてください🌟 さらに…！ SNSでも話題のビハインド動画＆コメント動画を、『美的』公式アカウントにて順次公開予定🎥✨ ぜひフォローしてお待ちください☺️🌸 #町田啓太 #NAOYA #MAZZEL #NAOYA_MAZZEL #美的
@berta's best post achieved 60.3K likes, which is 18.2K more than @bitekicom's top post at 42.1K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @bitekicom wins 3 out of 6 categories while @berta takes 2. @bitekicom leads overall, but @berta shows notable strength in Followers.
The most significant gap appears in Following, where @bitekicom leads by 97%.
Hashtag Performance
1
With Hashtags
11
Without Hashtags
11
With Hashtags
1
Without Hashtags
Both accounts employ hashtag strategies. @berta uses an average of 0.2 hashtags per post compared to @bitekicom's 5.7.
@bitekicom has a more effective hashtag strategy
Engagement Trend
-87.0%
Engagement change
Likes
Comments
-90.7%
Engagement change
Likes
Comments
@berta shows a significant -87.0% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
@bitekicom shows a significant -90.7% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
Overall, @berta demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@berta
@bitekicom
Both accounts post approximately 12.0 and 12.0 times per week respectively. @bitekicom achieves a higher consistency score of 11%, meaning their posting schedule is more predictable.
@berta is most active on Saturday, while @bitekicom prefers Tuesday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
3.2M followers
Range: 1M-10M
@berta
637.6K followers
Range: 500K-1M
@bitekicom
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@berta
0.54%
Benchmark: 0.2-0.5%
@bitekicom
1.41%
Benchmark: 0.5-1%
Following/Followers Ratio
@berta
1:318.1K
Very influential
@bitekicom
1:1.7K
Very influential
Content Density(posts per 1K followers)
@berta
0.00
Low@bitekicom
0.02
LowContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
Both profiles share similar strengths, making the competition between them quite balanced.
@berta
@berta excels in: Followers, Avg Likes.
@bitekicom
@bitekicom excels in: Engagement Rate, Avg Comments.
With an engagement rate of 1.41% (benchmark for this size: 0.5-1%), this profile demonstrates good audience interaction.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @berta has the larger audience (3.2M followers), @bitekicom generates deeper engagement per post (1.41%). Both accounts represent significant influence within their space on Instagram.
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