Kati Nairn | Beyond Gray vs Josh Richards — Instagram Profile Comparison
Compare Kati Nairn | Beyond Gray and Josh Richards Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @beyond_gray (Kati Nairn | Beyond Gray) and @joshrichards (Josh Richards). With 1.1M and 5.6M followers respectively, both accounts are classified as Mega and Mega level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
Turning everyday cleaning + decorating into *something you’ll love* 🏡✨ Amazon finds that actually make life easier 👇🏼My viral cleaning + decor list👇🏼
1.1M
Followers
17%
997
Following
12
Posts
50%
Founder: @crosscheckstudios GP @ Animal Capital ($15M AUM) Host: @bffspod Advisor: @unhide @versusgame @fcfl
5.6M
Followers
83%
398
Following
12
Posts
50%
Both accounts show evenly matched primary metrics in this overview, with each profile holding the advantage in different areas.
Top Performing Posts
@joshrichards's best post achieved 63.5K likes, which is 57K more than @beyond_gray's top post at 6.5K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @joshrichards wins 3 out of 6 categories while @beyond_gray takes 2. @joshrichards leads overall, but @beyond_gray shows notable strength in Following.
The most significant gap appears in Avg Likes, where @joshrichards leads by 96%.
Hashtag Performance
0
With Hashtags
12
Without Hashtags
4
With Hashtags
8
Without Hashtags
@joshrichards uses an average of 0.4 hashtags per post, while @beyond_gray does not currently use hashtags. The data shows that hashtags don't impact engagement for @joshrichards.
Engagement Trend
+283.8%
Engagement change
Likes
Comments
-31.9%
Engagement change
Likes
Comments
@beyond_gray shows a positive 283.8% engagement growth, indicating increasing audience interest and content resonance.
@joshrichards shows a moderate -31.9% engagement decline, which is common for accounts adjusting their content strategy.
Overall, @beyond_gray demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@beyond_gray
@joshrichards
Both accounts post approximately 12.0 and 12.0 times per week respectively. @joshrichards achieves a higher consistency score of 45%, meaning their posting schedule is more predictable.
This significant consistency gap suggests that @joshrichards follows a more disciplined content calendar, which typically results in better algorithm favorability on Instagram.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
1.1M followers
Range: 1M-10M
@beyond_gray
5.6M followers
Range: 1M-10M
@joshrichards
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@beyond_gray
0.31%
Benchmark: 0.2-0.5%
@joshrichards
0.48%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@beyond_gray
1:1.1K
Very influential
@joshrichards
1:14K
Very influential
Content Density(posts per 1K followers)
@beyond_gray
0.01
Low@joshrichards
0.00
LowContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @joshrichards emerges as the clear leader in this comparison with 3 metric wins compared to @beyond_gray's 1.
@beyond_gray
@beyond_gray excels in: Avg Comments.
@joshrichards
@joshrichards excels in: Followers, Engagement Rate, Avg Likes.
With an engagement rate of 0.48% (benchmark for this size: 0.2-0.5%), this profile demonstrates below-average audience interaction.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @joshrichards has the larger audience (5.6M followers), @joshrichards generates deeper engagement per post (0.48%). Both accounts represent significant influence within their space on Instagram.
Other Comparisons You Might Like
Account comparisons in the same category as @beyond_gray
FAQ About @beyond_gray vs @joshrichards
Detailed answers about this specific comparison and metrics
Still have questions?
Contact us