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Gabrielle Chanel was not one woman. She was several. She swam. She tanned. She went out. She wore sailor trousers. She wore gowns. She dressed for air, movement, visibility, and escape. Biarritz was Chanel before it became CHANEL. @Matthieu_Blazy put it very simply: “She became very creative here.” Biarritz, for Gabrielle Chanel, was not a postcard. It was a laboratory. This is where so many of the house’s instincts began to gather: cotton, beach dresses, working fabrics, stripes, sailor trousers, masculine jackets, freedom of movement, the idea that a woman could be elegant without being trapped. “She was herself swimming,” Matthieu told me. “She was also tanning, which is rare. She was also going out, wearing gowns. She was also wearing sailor trousers, sailor’s jackets.” Then the line that unlocked the collection for me: “She was all these women.” That is where Matthieu’s idea of the wardrobe becomes crucial. He is not proposing a uniform. He is proposing multiplicity…. while keeping joy, energy, freedom, and lightness in mind. The CHANEL woman is often discussed as if she were one person. Convenient for branding. Terrible for imagination. The real power of CHANEL is not one woman. It is the many women she is allowed to become. 💕❤️ #CHANEL @chanelofficial