Brett Erickson vs Kevin Gates — Instagram Profile Comparison
Compare Brett Erickson and Kevin Gates Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @buildwithbert (Brett Erickson) and @iamkevingates (Kevin Gates). With 2.3M and 11.4M followers respectively, both accounts are classified as Mega and Celebrity level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
Builder | DIY | Crosslake, MN
2.3M
Followers
17%
58
Following
12
Posts
50%
His Excellency 💪#BuiltForitAll Text Me: (225) 777-8519
11.4M
Followers
83%
18
Following
12
Posts
50%
Both accounts show evenly matched primary metrics in this overview, with each profile holding the advantage in different areas.
Top Performing Posts
@buildwithbert's best post achieved 292.4K likes, which is 181.6K more than @iamkevingates's top post at 110.8K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @buildwithbert wins 3 out of 6 categories while @iamkevingates takes 2. @buildwithbert leads overall, but @iamkevingates shows notable strength in Followers.
The most significant gap appears in Engagement Rate, where @buildwithbert leads by 96%.
Hashtag Performance
12
With Hashtags
0
Without Hashtags
8
With Hashtags
4
Without Hashtags
Both accounts employ hashtag strategies. @buildwithbert uses an average of 4.2 hashtags per post compared to @iamkevingates's 2.0.
@buildwithbert has a more effective hashtag strategy
Engagement Trend
-33.3%
Engagement change
Likes
Comments
+53.0%
Engagement change
Likes
Comments
@buildwithbert shows a moderate -33.3% engagement decline, which is common for accounts adjusting their content strategy.
@iamkevingates shows a positive 53.0% engagement growth, indicating increasing audience interest and content resonance.
Overall, @iamkevingates demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@buildwithbert
@iamkevingates
Both accounts post approximately 12.0 and 12.0 times per week respectively. @buildwithbert achieves a higher consistency score of 72%, meaning their posting schedule is more predictable.
This significant consistency gap suggests that @buildwithbert follows a more disciplined content calendar, which typically results in better algorithm favorability on Instagram.
@buildwithbert is most active on Monday, while @iamkevingates prefers Friday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
2.3M followers
Range: 1M-10M
@buildwithbert
11.4M followers
Range: 10M+
@iamkevingates
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@buildwithbert
8.02%
Benchmark: 0.2-0.5%
@iamkevingates
0.34%
Benchmark: 0.1-0.2%
Following/Followers Ratio
@buildwithbert
1:39.3K
Very influential
@iamkevingates
1:632.5K
Very influential
Content Density(posts per 1K followers)
@buildwithbert
0.01
Low@iamkevingates
0.00
LowContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
Both profiles share similar strengths, making the competition between them quite balanced.
@buildwithbert
@buildwithbert excels in: Engagement Rate, Avg Likes.
With an engagement rate of 8.02% (benchmark for this size: 0.2-0.5%), this profile demonstrates excellent audience interaction.
@iamkevingates
@iamkevingates excels in: Followers, Avg Comments.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @iamkevingates has the larger audience (11.4M followers), @buildwithbert generates deeper engagement per post (8.02%). Both accounts represent significant influence within their space on Instagram.
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