Burberry vs Common — Instagram Profile Comparison

Compare Burberry and Common Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.

This page provides a detailed Instagram comparison between @burberry (Burberry) and @common (Common). With 19.9M and 4M followers respectively, both accounts are classified as Celebrity and Mega level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.

@
VS
@

Profile Overview

Leader

19.9M

Followers

83%

1

Following

12

Posts

50%

ComparisonLeading

The Auditorium Vol. 1 with @realpeterock out now. Silo Season 2 streaming now on @appletv

4M

Followers

17%

1.7K

Following

12

Posts

50%

ComparisonTrailing

Both accounts show evenly matched primary metrics in this overview, with each profile holding the advantage in different areas.

Top Performing Posts

Top post by @burberry

Holiday mode Soaking up the sun at Hôtel Belles Rives

@burberry
20.5K
114
Winner
Top post by @common

The truth will surface. Silo returns July 3 on Apple TV. #Silo #AppleTV

@common
117.9K
2.5K
20.5K likesVS117.9K likes 🏆

@common's best post achieved 117.9K likes, which is 97.4K more than @burberry's top post at 20.5K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.

Key Metrics Comparison

@burberry(1 wins)
VS
(4 wins)@common
19.9M
Followers
80% ahead
4M
1
Following
100% ahead
1.7K
12
Total Posts
12
0.04%
Engagement Rate
94% ahead
0.70%
7.6K
Avg Likes
72% ahead
27K
91
Avg Comments
88% ahead
764
burberry1 - 4🏆 common

In this head-to-head comparison, @common wins 4 out of 6 categories while @burberry takes 1. @common leads overall, but @burberry shows notable strength in Followers.

The most significant gap appears in Following, where @common leads by 100%.

Hashtag Performance

@burberry

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags don't help
Better Strategy
@common

4

With Hashtags

8

Without Hashtags

Avg per post0.5
Avg Likes45K
Avg Comments813
Hashtags boost engagement
#silo#appletv#otrrewind#nbacelebrow

@common uses an average of 0.5 hashtags per post, while @burberry does not currently use hashtags. The data shows that hashtags boost engagement for @common.

Engagement Trend

@burberry
Growing

+29.3%

Engagement change

+30%

Likes

-24%

Comments

Older posts avg6.7K
Recent posts avg8.7K
Better Trend
@common
Growing

+64.8%

Engagement change

+68%

Likes

-19%

Comments

Older posts avg21K
Recent posts avg34.5K

@burberry shows a positive 29.3% engagement growth, indicating increasing audience interest and content resonance.

@common shows a positive 64.8% engagement growth, indicating increasing audience interest and content resonance.

Overall, @common demonstrates the stronger engagement trajectory in this comparison.

Posting Frequency

@burberry

Posts/Week
12.0
Avg Days Between
0.0
Most Active Day
Tuesday
Consistency60%

@common

Posts/Week
12.0
Avg Days Between
0.1
Most Active Day
Tuesday
Consistency22%

Both accounts post approximately 12.0 and 12.0 times per week respectively. @burberry achieves a higher consistency score of 60%, meaning their posting schedule is more predictable.

This significant consistency gap suggests that @burberry follows a more disciplined content calendar, which typically results in better algorithm favorability on Instagram.

Advanced Analytics

Authority Score
57
Established
@burberry
Reach25/25
Engagement0/30
Ratio20/20
Consistency2/15
Verification10/10
Authority Score
Winner
59
Established
@common
Reach22/25
Engagement5/30
Ratio20/20
Consistency2/15
Verification10/10

The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".

Account Classification

Celebrity

19.9M followers

Range: 10M+

@burberry

Mega

4M followers

Range: 1M-10M

@common

Influence Index
Winner
70
/ 100
@burberry
Influence Index
68
/ 100
@common

The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.

Engagement Quality

@burberry

0.04%

Benchmark: 0.1-0.2%

Low

@common

0.70%

Benchmark: 0.2-0.5%

Low

Following/Followers Ratio

@burberry

1:19.9M

Very influential

Excellent

@common

1:2.4K

Very influential

Excellent

Content Density(posts per 1K followers)

@burberry

0.00

Low

@common

0.00

Low

Content Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.

Expert Verdict & Conclusion

Overall Analysis:

After analyzing all available metrics across 5 categories, @common emerges as the clear leader in this comparison with 3 metric wins compared to @burberry's 1.


@burberry

@burberry excels in: Followers.

Followers

@common

@common excels in: Engagement Rate, Avg Likes, Avg Comments.

With an engagement rate of 0.70% (benchmark for this size: 0.2-0.5%), this profile demonstrates below-average audience interaction.

Engagement RateAvg LikesAvg Comments

Conclusion

This comparison highlights that Instagram success is multifaceted. While @burberry has the larger audience (19.9M followers), @common generates deeper engagement per post (0.70%). Both accounts represent significant influence within their space on Instagram.

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Analysis FAQ

FAQ About @burberry vs @common

Detailed answers about this specific comparison and metrics

Based on our real-time data, burberry leads the follower count with a difference of 15,903,944 followers. Specifically, @burberry has 19,888,758 followers while @common has 3,984,814 followers. Follower count is one of the most visible Instagram metrics and indicates the overall reach of each account. However, a higher follower count doesn't always mean better performance — engagement rate and content quality are equally important factors to consider when comparing Instagram profiles.

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