CNN vs Marques Brownlee — Instagram Profile Comparison
Compare CNN and Marques Brownlee Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @cnn (CNN) and @mkbhd (Marques Brownlee). With 22.8M and 5.2M followers respectively, both accounts are classified as Celebrity and Mega level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
Asking the hard questions and bringing unique perspective from across the globe. This is CNN.
22.8M
Followers
82%
317
Following
12
Posts
50%
I promise I won't overdo the filters.
5.2M
Followers
18%
566
Following
12
Posts
50%
Both accounts show evenly matched primary metrics in this overview, with each profile holding the advantage in different areas.
Top Performing Posts
@mkbhd's best post achieved 803.9K likes, which is 789.4K more than @cnn's top post at 14.5K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @mkbhd wins 4 out of 6 categories while @cnn takes 1. @mkbhd leads overall, but @cnn shows notable strength in Followers.
The most significant gap appears in Engagement Rate, where @mkbhd leads by 99%.
Hashtag Performance
0
With Hashtags
12
Without Hashtags
1
With Hashtags
11
Without Hashtags
@mkbhd uses an average of 0.3 hashtags per post, while @cnn does not currently use hashtags. The data shows that hashtags don't impact engagement for @mkbhd.
Engagement Trend
-49.7%
Engagement change
Likes
Comments
-56.9%
Engagement change
Likes
Comments
@cnn shows a moderate -49.7% engagement decline, which is common for accounts adjusting their content strategy.
@mkbhd shows a significant -56.9% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
Overall, @cnn demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@cnn
@mkbhd
Both accounts post approximately 12.0 and 12.0 times per week respectively. @mkbhd achieves a higher consistency score of 40%, meaning their posting schedule is more predictable.
@cnn is most active on Wednesday, while @mkbhd prefers Thursday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
22.8M followers
Range: 10M+
@cnn
5.2M followers
Range: 1M-10M
@mkbhd
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@cnn
0.03%
Benchmark: 0.1-0.2%
@mkbhd
3.24%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@cnn
1:72.1K
Very influential
@mkbhd
1:9.1K
Very influential
Content Density(posts per 1K followers)
@cnn
0.00
Low@mkbhd
0.00
LowContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @mkbhd emerges as the clear leader in this comparison with 3 metric wins compared to @cnn's 1.
@cnn
@cnn excels in: Followers.
@mkbhd
@mkbhd excels in: Engagement Rate, Avg Likes, Avg Comments.
With an engagement rate of 3.24% (benchmark for this size: 0.2-0.5%), this profile demonstrates excellent audience interaction.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @cnn has the larger audience (22.8M followers), @mkbhd generates deeper engagement per post (3.24%). Both accounts represent significant influence within their space on Instagram.
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FAQ About @cnn vs @mkbhd
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