The Late Show vs The Makeshift Project — Instagram Profile Comparison
Compare The Late Show and The Makeshift Project Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @colbertlateshow (The Late Show) and @themakeshiftproject (The Makeshift Project). With 6M and 1.2M followers respectively, both accounts are classified as Mega and Mega level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
The Late Show with Stephen @Colbert 11:35pm ET @cbstv l Next day @paramountplus #Colbert 📸: @skpnyc
6M
Followers
83%
1.3K
Following
12
Posts
50%
Hosted by: @brianconz / @zach_misischia Everything you didn’t know you cared about New Episodes Every Mon/Thurs
1.2M
Followers
17%
408
Following
12
Posts
50%
In this overview, @colbertlateshow is currently leading the comparison with stronger numbers in 2 out of 3 primary metrics. The percentage bars reflect each account's share relative to the combined total of both profiles.
Top Performing Posts
@themakeshiftproject's best post achieved 551.3K likes, which is 400.1K more than @colbertlateshow's top post at 151.2K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @colbertlateshow wins 4 out of 6 categories while @themakeshiftproject takes 1. @colbertlateshow leads overall, but @themakeshiftproject shows notable strength in Engagement Rate.
The most significant gap appears in Followers, where @colbertlateshow leads by 80%.
Hashtag Performance
11
With Hashtags
1
Without Hashtags
0
With Hashtags
12
Without Hashtags
@colbertlateshow uses an average of 2.3 hashtags per post, while @themakeshiftproject does not currently use hashtags. The data shows that hashtags boost engagement for @colbertlateshow.
Engagement Trend
-8.1%
Engagement change
Likes
Comments
-92.1%
Engagement change
Likes
Comments
@colbertlateshow shows a moderate -8.1% engagement decline, which is common for accounts adjusting their content strategy.
@themakeshiftproject shows a significant -92.1% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
Overall, @colbertlateshow demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@colbertlateshow
@themakeshiftproject
Both accounts post approximately 12.0 and 12.0 times per week respectively. @themakeshiftproject achieves a higher consistency score of 32%, meaning their posting schedule is more predictable.
This significant consistency gap suggests that @themakeshiftproject follows a more disciplined content calendar, which typically results in better algorithm favorability on Instagram.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
6M followers
Range: 1M-10M
@colbertlateshow
1.2M followers
Range: 1M-10M
@themakeshiftproject
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@colbertlateshow
0.96%
Benchmark: 0.2-0.5%
@themakeshiftproject
4.49%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@colbertlateshow
1:4.7K
Very influential
@themakeshiftproject
1:2.9K
Very influential
Content Density(posts per 1K followers)
@colbertlateshow
0.00
Low@themakeshiftproject
0.01
LowContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @colbertlateshow emerges as the clear leader in this comparison with 3 metric wins compared to @themakeshiftproject's 1.
@colbertlateshow
@colbertlateshow excels in: Followers, Avg Likes, Avg Comments.
@themakeshiftproject
@themakeshiftproject excels in: Engagement Rate.
With an engagement rate of 4.49% (benchmark for this size: 0.2-0.5%), this profile demonstrates excellent audience interaction.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @colbertlateshow has the larger audience (6M followers), @themakeshiftproject generates deeper engagement per post (4.49%). Both accounts represent significant influence within their space on Instagram.
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