COMPLEX vs Paramount+ — Instagram Profile Comparison
Compare COMPLEX and Paramount+ Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @complex (COMPLEX) and @paramountplus (Paramount+). With 10.7M and 2.1M followers respectively, both accounts are classified as Celebrity and Mega level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
🛍️ @ComplexShop 💥@ComplexCon 🎧@ComplexMusic 👟@ComplexSneakers 🏀@ComplexSports 💧@ComplexStyle 🎬@ComplexPop 📰@ComplexInPrint 🍽️ @FamilyStyleFest
10.7M
Followers
83%
1.1K
Following
12
Posts
50%
📍Welcome to the Mountain
2.1M
Followers
17%
1.1K
Following
12
Posts
50%
Both accounts show evenly matched primary metrics in this overview, with each profile holding the advantage in different areas.
Top Performing Posts
like father, like son ㅤ Tom Nichols, the son of retired YouTuber Luke Nichols from Outdoor Boys, uploaded a video showing his first “solo” camping trip in Alaska. During the trip, Tom built his own shelter, made fires, and cooked food while camping in freezing weather. Although it was called a solo trip, Luke camped nearby and helped guide him through walkie-talkies. ㅤ [📸 : outdoor tom/ yt ]
@paramountplus's best post achieved 38.8K likes, which is 16.9K more than @complex's top post at 22K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @paramountplus wins 3 out of 6 categories while @complex takes 2. @paramountplus leads overall, but @complex shows notable strength in Followers.
The most significant gap appears in Engagement Rate, where @paramountplus leads by 87%.
Hashtag Performance
0
With Hashtags
12
Without Hashtags
10
With Hashtags
2
Without Hashtags
@paramountplus uses an average of 1.3 hashtags per post, while @complex does not currently use hashtags. The data shows that hashtags boost engagement for @paramountplus.
Engagement Trend
-34.3%
Engagement change
Likes
Comments
+20.6%
Engagement change
Likes
Comments
@complex shows a moderate -34.3% engagement decline, which is common for accounts adjusting their content strategy.
@paramountplus shows a positive 20.6% engagement growth, indicating increasing audience interest and content resonance.
Overall, @paramountplus demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@complex
@paramountplus
Both accounts post approximately 12.0 and 12.0 times per week respectively. @paramountplus achieves a higher consistency score of 8%, meaning their posting schedule is more predictable.
@complex is most active on Wednesday, while @paramountplus prefers Tuesday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
10.7M followers
Range: 10M+
@complex
2.1M followers
Range: 1M-10M
@paramountplus
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@complex
0.06%
Benchmark: 0.1-0.2%
@paramountplus
0.43%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@complex
1:9.9K
Very influential
@paramountplus
1:1.9K
Very influential
Content Density(posts per 1K followers)
@complex
0.00
Low@paramountplus
0.01
LowContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
Both profiles share similar strengths, making the competition between them quite balanced.
@complex
@complex excels in: Followers, Avg Comments.
@paramountplus
@paramountplus excels in: Engagement Rate, Avg Likes.
With an engagement rate of 0.43% (benchmark for this size: 0.2-0.5%), this profile demonstrates below-average audience interaction.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @complex has the larger audience (10.7M followers), @paramountplus generates deeper engagement per post (0.43%). Both accounts represent significant influence within their space on Instagram.
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