COMPLEX vs Ryan Williams — Instagram Profile Comparison

Compare COMPLEX and Ryan Williams Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.

This page provides a detailed Instagram comparison between @complex (COMPLEX) and @rwilly (Ryan Williams). With 10.7M and 2.1M followers respectively, both accounts are classified as Celebrity and Mega level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.

@
VS
@

Profile Overview

Leader

🛍️ @ComplexShop 💥@ComplexCon 🎧@ComplexMusic 👟@ComplexSneakers 🏀@ComplexSports 💧@ComplexStyle 🎬@ComplexPop 📰@ComplexInPrint 🍽️ @FamilyStyleFest

10.7M

Followers

83%

1.1K

Following

12

Posts

50%

ComparisonLeading

Born to push the limits of Action Sports.👊🏼 11x @xgames Gold Medalist 🥇 Traveling the world with @NitroCircus. @hyperbmx @monsterenergy

2.1M

Followers

17%

977

Following

12

Posts

50%

ComparisonTrailing

In this overview, @complex is currently leading the comparison with stronger numbers in 2 out of 3 primary metrics. The percentage bars reflect each account's share relative to the combined total of both profiles.

Top Performing Posts

Top post by @complex

Health officials in New York are investigating a suspected locally acquired hantavirus case involving a Geneva High School student in Ontario County. 
Officials said the student is not connected to the recent cruise ship outbreak and there is currently no risk to the public or other students. Health experts believe the virus was likely spread through contact with infected rodents or rodent droppings. [📸: GETTY, via @pix11news ]

@complex
19.1K
563
Winner
Top post by @rwilly

We have to NAME THIS TRICK.🙌🏼🚲 I’m going to add a trick to this soon for you all!👊🏼 #bmx #trick #nitrocircus #stoked #actionsports

@rwilly
1.8M
20.4K
19.1K likesVS1.8M likes 🏆

@rwilly's best post achieved 1.8M likes, which is 1.8M more than @complex's top post at 19.1K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.

Key Metrics Comparison

@complex(2 wins)
VS
(3 wins)@rwilly
10.7M
Followers
80% ahead
2.1M
1.1K
Following
10% ahead
977
12
Total Posts
12
0.06%
Engagement Rate
99% ahead
10.09%
6K
Avg Likes
97% ahead
214K
172
Avg Comments
93% ahead
2.3K
complex2 - 3🏆 rwilly

In this head-to-head comparison, @rwilly wins 3 out of 6 categories while @complex takes 2. @rwilly leads overall, but @complex shows notable strength in Followers.

The most significant gap appears in Engagement Rate, where @rwilly leads by 99%.

Hashtag Performance

@complex

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags don't help
Better Strategy
@rwilly

7

With Hashtags

5

Without Hashtags

Avg per post2.0
Avg Likes359.6K
Avg Comments3.8K
Hashtags boost engagement
#actionsports#bmx#trick#xgames#fullsendmode

@rwilly uses an average of 2.0 hashtags per post, while @complex does not currently use hashtags. The data shows that hashtags boost engagement for @rwilly.

Engagement Trend

Better Trend
@complex
Declining

-76.6%

Engagement change

-77%

Likes

-74%

Comments

Older posts avg9.9K
Recent posts avg2.3K
@rwilly
Declining

-94.6%

Engagement change

-95%

Likes

-98%

Comments

Older posts avg410.2K
Recent posts avg22.3K

@complex shows a significant -76.6% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.

@rwilly shows a significant -94.6% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.

Overall, @complex demonstrates the stronger engagement trajectory in this comparison.

Posting Frequency

@complex

Posts/Week
12.0
Avg Days Between
0.0
Most Active Day
Friday
Consistency5%

@rwilly

Posts/Week
12.0
Avg Days Between
0.1
Most Active Day
Thursday
Consistency10%

Both accounts post approximately 12.0 and 12.0 times per week respectively. @rwilly achieves a higher consistency score of 10%, meaning their posting schedule is more predictable.

@complex is most active on Friday, while @rwilly prefers Thursday.

Advanced Analytics

Authority Score
57
Established
@complex
Reach25/25
Engagement0/30
Ratio20/20
Consistency2/15
Verification10/10
Authority Score
Winner
84
Elite
@rwilly
Reach22/25
Engagement30/30
Ratio20/20
Consistency2/15
Verification10/10

The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".

Account Classification

Celebrity

10.7M followers

Range: 10M+

@complex

Mega

2.1M followers

Range: 1M-10M

@rwilly

Influence Index
70
/ 100
@complex
Influence Index
Winner
95
/ 100
@rwilly

The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.

Engagement Quality

@complex

0.06%

Benchmark: 0.1-0.2%

Low

@rwilly

10.09%

Benchmark: 0.2-0.5%

Excellent

Following/Followers Ratio

@complex

1:9.9K

Very influential

Excellent

@rwilly

1:2.2K

Very influential

Excellent

Content Density(posts per 1K followers)

@complex

0.00

Low

@rwilly

0.01

Low

Content Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.

Expert Verdict & Conclusion

Overall Analysis:

After analyzing all available metrics across 5 categories, @rwilly emerges as the clear leader in this comparison with 3 metric wins compared to @complex's 1.


@complex

@complex excels in: Followers.

Followers

@rwilly

@rwilly excels in: Engagement Rate, Avg Likes, Avg Comments.

With an engagement rate of 10.09% (benchmark for this size: 0.2-0.5%), this profile demonstrates excellent audience interaction.

Engagement RateAvg LikesAvg Comments

Conclusion

This comparison highlights that Instagram success is multifaceted. While @complex has the larger audience (10.7M followers), @rwilly generates deeper engagement per post (10.09%). Both accounts represent significant influence within their space on Instagram.

Other Comparisons You Might Like

Account comparisons in the same category as @complex

Analysis FAQ

FAQ About @complex vs @rwilly

Detailed answers about this specific comparison and metrics

Based on our real-time data, complex leads the follower count with a difference of 8,556,781 followers. Specifically, @complex has 10,700,178 followers while @rwilly has 2,143,397 followers. Follower count is one of the most visible Instagram metrics and indicates the overall reach of each account. However, a higher follower count doesn't always mean better performance — engagement rate and content quality are equally important factors to consider when comparing Instagram profiles.

Still have questions?

Contact us

Popular Comparison Searches for @complex vs @rwilly

complex vs rwillycomplex vs rwilly instagramcomplex rwilly comparisoncompare complex rwillycomplex versus rwillycomplex vs rwilly followerscomplex vs rwilly engagementcomplex rwilly instagram stats