Costco vs YETI — Instagram Profile Comparison

Compare Costco and YETI Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.

This page provides a detailed Instagram comparison between @costco (Costco) and @yeti (YETI). With 2.3M and 2.3M followers respectively, both accounts are classified as Mega and Mega level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.

@
VS
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Profile Overview

Discover high quality products at the best value to our members 🛒 Shop our feed here ⤵

2.3M

Followers

50%

15

Following

2K

Posts

33%

ComparisonTrailing
Leader

We make gear that helps you stay out longer, travel farther, & live harder #BuiltForTheWild

2.3M

Followers

50%

1.9K

Following

4.2K

Posts

67%

ComparisonLeading

In this overview, @yeti is currently leading the comparison with stronger numbers in 2 out of 3 primary metrics. The percentage bars reflect each account's share relative to the combined total of both profiles.

Top Performing Posts

Winner
Top post by @costco

When you run the company but you still know the best lunch in town only costs $1.50. 🌭

@costco
764.4K
20.5K
Top post by @yeti

Turn back the clock. We’re throwing it back to a color from our early days. Coming Soon. #BuiltForTheWild

@yeti
4.9K
61
🏆 764.4K likesVS4.9K likes

@costco's best post achieved 764.4K likes, which is 759.4K more than @yeti's top post at 4.9K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.

Key Metrics Comparison

@costco(4 wins)
VS
(2 wins)@yeti
2.3M
Followers
1% ahead
2.3M
15
Following
99% ahead
1.9K
2K
Total Posts
52% ahead
4.2K
3.07%
Engagement Rate
97% ahead
0.10%
69.1K
Avg Likes
97% ahead
2.2K
1.9K
Avg Comments
98% ahead
29
🏆 costco4 - 2yeti

In this head-to-head comparison, @costco wins 4 out of 6 categories while @yeti takes 2. @costco leads overall, but @yeti shows notable strength in Following.

The most significant gap appears in Following, where @yeti leads by 99%.

Hashtag Performance

@costco

0

With Hashtags

12

Without Hashtags

Avg per post0.0
Avg Likes0
Avg Comments0
Hashtags don't help
Better Strategy
@yeti

11

With Hashtags

1

Without Hashtags

Avg per post1.6
Avg Likes2.3K
Avg Comments31
Hashtags boost engagement
#builtforthewild#homeoffreeride#fwt#xtremeverbier#fwt26

@yeti uses an average of 1.6 hashtags per post, while @costco does not currently use hashtags. The data shows that hashtags boost engagement for @yeti.

Engagement Trend

@costco
Declining

-96.3%

Engagement change

-96%

Likes

-98%

Comments

Older posts avg137.1K
Recent posts avg5K
Better Trend
@yeti
Declining

-40.0%

Engagement change

-40%

Likes

-42%

Comments

Older posts avg2.8K
Recent posts avg1.7K

@costco shows a significant -96.3% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.

@yeti shows a moderate -40.0% engagement decline, which is common for accounts adjusting their content strategy.

Overall, @yeti demonstrates the stronger engagement trajectory in this comparison.

Posting Frequency

@costco

Posts/Week
12.0
Avg Days Between
0.0
Most Active Day
Monday
Consistency71%

@yeti

Posts/Week
12.0
Avg Days Between
0.0
Most Active Day
Tuesday
Consistency56%

Both accounts post approximately 12.0 and 12.0 times per week respectively. @costco achieves a higher consistency score of 71%, meaning their posting schedule is more predictable.

@costco is most active on Monday, while @yeti prefers Tuesday.

Advanced Analytics

Authority Score
Winner
87
Elite
@costco
Reach22/25
Engagement20/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
67
Expert
@yeti
Reach22/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10

The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".

Account Classification

Mega

2.3M followers

Range: 1M-10M

@costco

Mega

2.3M followers

Range: 1M-10M

@yeti

Influence Index
Winner
80
/ 100
@costco
Influence Index
65
/ 100
@yeti

The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.

Engagement Quality

@costco

3.07%

Benchmark: 0.2-0.5%

Good

@yeti

0.10%

Benchmark: 0.2-0.5%

Low

Following/Followers Ratio

@costco

1:154.2K

Very influential

Excellent

@yeti

1:1.2K

Very influential

Excellent

Content Density(posts per 1K followers)

@costco

0.88

Moderate

@yeti

1.84

Active

Content Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.

Expert Verdict & Conclusion

Overall Analysis:

After analyzing all available metrics across 5 categories, @costco emerges as the clear leader in this comparison with 4 metric wins compared to @yeti's 1.


@costco

@costco excels in: Followers, Engagement Rate, Avg Likes, Avg Comments.

With an engagement rate of 3.07% (benchmark for this size: 0.2-0.5%), this profile demonstrates excellent audience interaction.

FollowersEngagement RateAvg LikesAvg Comments

@yeti

@yeti excels in: Posts.

Posts

Conclusion

This comparison highlights that Instagram success is multifaceted. While @costco has the larger audience (2.3M followers), @costco generates deeper engagement per post (3.07%). Both accounts represent significant influence within their space on Instagram.

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Analysis FAQ

FAQ About @costco vs @yeti

Detailed answers about this specific comparison and metrics

Based on our real-time data, costco leads the follower count with a difference of 19,184 followers. Specifically, @costco has 2,313,053 followers while @yeti has 2,293,869 followers. Follower count is one of the most visible Instagram metrics and indicates the overall reach of each account. However, a higher follower count doesn't always mean better performance — engagement rate and content quality are equally important factors to consider when comparing Instagram profiles.

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