Costco vs YETI — Instagram Profile Comparison
Compare Costco and YETI Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @costco (Costco) and @yeti (YETI). With 2.3M and 2.3M followers respectively, both accounts are classified as Mega and Mega level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
Discover high quality products at the best value to our members 🛒 Shop our feed here ⤵
2.3M
Followers
50%
15
Following
2K
Posts
33%
We make gear that helps you stay out longer, travel farther, & live harder #BuiltForTheWild
2.3M
Followers
50%
1.9K
Following
4.2K
Posts
67%
In this overview, @yeti is currently leading the comparison with stronger numbers in 2 out of 3 primary metrics. The percentage bars reflect each account's share relative to the combined total of both profiles.
Top Performing Posts
@costco's best post achieved 764.4K likes, which is 759.4K more than @yeti's top post at 4.9K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @costco wins 4 out of 6 categories while @yeti takes 2. @costco leads overall, but @yeti shows notable strength in Following.
The most significant gap appears in Following, where @yeti leads by 99%.
Hashtag Performance
0
With Hashtags
12
Without Hashtags
11
With Hashtags
1
Without Hashtags
@yeti uses an average of 1.6 hashtags per post, while @costco does not currently use hashtags. The data shows that hashtags boost engagement for @yeti.
Engagement Trend
-96.3%
Engagement change
Likes
Comments
-40.0%
Engagement change
Likes
Comments
@costco shows a significant -96.3% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
@yeti shows a moderate -40.0% engagement decline, which is common for accounts adjusting their content strategy.
Overall, @yeti demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@costco
@yeti
Both accounts post approximately 12.0 and 12.0 times per week respectively. @costco achieves a higher consistency score of 71%, meaning their posting schedule is more predictable.
@costco is most active on Monday, while @yeti prefers Tuesday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
2.3M followers
Range: 1M-10M
@costco
2.3M followers
Range: 1M-10M
@yeti
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@costco
3.07%
Benchmark: 0.2-0.5%
@yeti
0.10%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@costco
1:154.2K
Very influential
@yeti
1:1.2K
Very influential
Content Density(posts per 1K followers)
@costco
0.88
Moderate@yeti
1.84
ActiveContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @costco emerges as the clear leader in this comparison with 4 metric wins compared to @yeti's 1.
@costco
@costco excels in: Followers, Engagement Rate, Avg Likes, Avg Comments.
With an engagement rate of 3.07% (benchmark for this size: 0.2-0.5%), this profile demonstrates excellent audience interaction.
@yeti
@yeti excels in: Posts.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @costco has the larger audience (2.3M followers), @costco generates deeper engagement per post (3.07%). Both accounts represent significant influence within their space on Instagram.
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