Dean Edwards vs Ministério do Desenvolvimento Social - MDS — Instagram Profile Comparison
Compare Dean Edwards and Ministério do Desenvolvimento Social - MDS Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @deanedwardschef (Dean Edwards) and @mdsgovbr (Ministério do Desenvolvimento Social - MDS). With 528.3K and 528.6K followers respectively, both accounts are classified as Large and Large level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
🎥 Masterchef finalist & TV chef 📚 Best selling author - link in bio 📱 800k on TikTok 150k FB 📧 Enquiries jan@dml-uk.com
528.3K
Followers
50%
4.6K
Following
4.1K
Posts
51%
Perfil oficial do Ministério do Desenvolvimento e Assistência Social, Família e Combate à Fome.
528.6K
Followers
50%
118
Following
3.9K
Posts
49%
In this overview, @deanedwardschef is currently leading the comparison with stronger numbers in 2 out of 3 primary metrics. The percentage bars reflect each account's share relative to the combined total of both profiles.
Top Performing Posts

A viral recipe which is absolutely banging. I have no idea who originally came up with this idea so if you know please tag them in the comments so I can say thank you for creating such an incredible tasting recipe idea. As always, you can find the full recipe of method down below

Aproveitamos os 20 anos de #HannahMontana para lembrar: o melhor dos dois mundos é poder começar a trabalhar sem correr o risco de perder o #BolsaFamília. Com a Regra de Proteção, quem arranja um emprego pode continuar recebendo apoio por até 12 meses. É mais segurança para dar esse passo importante, sem precisar abrir mão de tudo de uma vez. Autonomia não acontece do dia para noite. Ela se constrói com cuidado e oportunidade.
@mdsgovbr's best post achieved 6.9K likes, which is 5.3K more than @deanedwardschef's top post at 1.6K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @mdsgovbr wins 4 out of 6 categories while @deanedwardschef takes 2. @mdsgovbr leads overall, but @deanedwardschef shows notable strength in Following.
The most significant gap appears in Following, where @deanedwardschef leads by 97%.
Hashtag Performance
2
With Hashtags
10
Without Hashtags
4
With Hashtags
8
Without Hashtags
Both accounts employ hashtag strategies. @deanedwardschef uses an average of 0.6 hashtags per post compared to @mdsgovbr's 0.4.
@mdsgovbr has a more effective hashtag strategy
Engagement Trend
-28.7%
Engagement change
Likes
Comments
-71.0%
Engagement change
Likes
Comments
@deanedwardschef shows a moderate -28.7% engagement decline, which is common for accounts adjusting their content strategy.
@mdsgovbr shows a significant -71.0% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
Overall, @deanedwardschef demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@deanedwardschef
@mdsgovbr
Both accounts post approximately 12.0 and 12.0 times per week respectively. @deanedwardschef achieves a higher consistency score of 49%, meaning their posting schedule is more predictable.
@deanedwardschef is most active on Tuesday, while @mdsgovbr prefers Wednesday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
528.3K followers
Range: 500K-1M
@deanedwardschef
528.6K followers
Range: 500K-1M
@mdsgovbr
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@deanedwardschef
0.12%
Benchmark: 0.5-1%
@mdsgovbr
0.30%
Benchmark: 0.5-1%
Following/Followers Ratio
@deanedwardschef
0.0086
Very influential
@mdsgovbr
1:4.5K
Very influential
Content Density(posts per 1K followers)
@deanedwardschef
7.75
Active@mdsgovbr
7.46
ActiveContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @mdsgovbr emerges as the clear leader in this comparison with 4 metric wins compared to @deanedwardschef's 1.
@deanedwardschef
@deanedwardschef excels in: Posts.
@mdsgovbr
@mdsgovbr excels in: Followers, Engagement Rate, Avg Likes, Avg Comments.
With an engagement rate of 0.30% (benchmark for this size: 0.5-1%), this profile demonstrates below-average audience interaction.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @mdsgovbr has the larger audience (528.6K followers), @mdsgovbr generates deeper engagement per post (0.30%). Both accounts represent significant influence within their space on Instagram.
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