Instagram’s @design vs SBT — Instagram Profile Comparison
Compare Instagram’s @design and SBT Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @design (Instagram’s @design) and @sbt (SBT). With 2.9M and 14.4M followers respectively, both accounts are classified as Mega and Celebrity level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
Discover design through the eyes of creators ✨
2.9M
Followers
17%
2.7K
Following
12
Posts
50%
Bem-vindo ao perfil oficial do SBT.
14.4M
Followers
83%
338
Following
12
Posts
50%
Both accounts show evenly matched primary metrics in this overview, with each profile holding the advantage in different areas.
Top Performing Posts
📸 Stay in the moment with Instants — our newest feature dropping this month. With just one tap, you’ll be able to capture and share moments throughout your day in real time with friends. No edits, no uploads: Just life as it happens. With Instants, the Instagram Design team stripped everything back to make the experience feel as effortless as possible, like you’re passing a note to a friend. “Every design decision was about removing friction,” says the Design team. “So you stay in the moment instead of performing for it. Also, it was important that creating and looking at friends’ instants felt lighthearted, so it doesn’t feel intimidating to share.” Get even faster access to your Instants camera with our dedicated Instants app. And starting in June, you’ll be able to share instants hands-free with Meta glasses. Rolling out today, find Instants at the bottom right in your Instagram inbox, or download the app on the Apple Store or Google Play.
@design's best post achieved 15.7K likes, which is 3.4K more than @sbt's top post at 12.3K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @design wins 4 out of 6 categories while @sbt takes 1. @design leads overall, but @sbt shows notable strength in Followers.
The most significant gap appears in Following, where @design leads by 87%.
Hashtag Performance
7
With Hashtags
5
Without Hashtags
10
With Hashtags
2
Without Hashtags
Both accounts employ hashtag strategies. @design uses an average of 0.6 hashtags per post compared to @sbt's 2.2.
@sbt has a more effective hashtag strategy
Engagement Trend
-18.0%
Engagement change
Likes
Comments
+49.9%
Engagement change
Likes
Comments
@design shows a moderate -18.0% engagement decline, which is common for accounts adjusting their content strategy.
@sbt shows a positive 49.9% engagement growth, indicating increasing audience interest and content resonance.
Overall, @sbt demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@design
@sbt
Both accounts post approximately 12.0 and 12.0 times per week respectively. @design achieves a higher consistency score of 53%, meaning their posting schedule is more predictable.
@design is most active on Wednesday, while @sbt prefers Sunday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
2.9M followers
Range: 1M-10M
@design
14.4M followers
Range: 10M+
@sbt
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@design
0.13%
Benchmark: 0.2-0.5%
@sbt
0.02%
Benchmark: 0.1-0.2%
Following/Followers Ratio
@design
1:1.1K
Very influential
@sbt
1:42.7K
Very influential
Content Density(posts per 1K followers)
@design
0.00
Low@sbt
0.00
LowContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @design emerges as the clear leader in this comparison with 3 metric wins compared to @sbt's 1.
@design
@design excels in: Engagement Rate, Avg Likes, Avg Comments.
With an engagement rate of 0.13% (benchmark for this size: 0.2-0.5%), this profile demonstrates below-average audience interaction.
@sbt
@sbt excels in: Followers.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @sbt has the larger audience (14.4M followers), @design generates deeper engagement per post (0.13%). Both accounts represent significant influence within their space on Instagram.
Other Comparisons You Might Like
Account comparisons in the same category as @design
FAQ About @design vs @sbt
Detailed answers about this specific comparison and metrics
Still have questions?
Contact us