digitalmarketer vs Popular Science — Instagram Profile Comparison
Compare @digitalmarketer and Popular Science Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @digitalmarketer (digitalmarketer) and @popsci (Popular Science). With 201.9K and 203.7K followers respectively, both accounts are classified as Large and Large level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
#DigitalMarketing Skill Development for Professional & Aspiring Marketers... www.digitalmarketer.com
201.9K
Followers
50%
2.3K
Following
3K
Posts
60%
Demystifying the worlds of science and technology since 1872.
203.7K
Followers
50%
507
Following
2K
Posts
40%
In this overview, @digitalmarketer is currently leading the comparison with stronger numbers in 2 out of 3 primary metrics. The percentage bars reflect each account's share relative to the combined total of both profiles.
Top Performing Posts
If you think marketing is easy, Come up with something creative everyday for the same topic for one whole year. Credit: sanjanarajj on Twitter/X #DigitalMarketing #MarketingTips #OnlineAdvertising #SocialMediaStrategy #ContentMarketing #SEOInsights #EmailMarketing #DataAnalytics
@popsci's best post achieved 375.3K likes, which is 369.3K more than @digitalmarketer's top post at 6K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @popsci wins 4 out of 6 categories while @digitalmarketer takes 2. @popsci leads overall, but @digitalmarketer shows notable strength in Following.
The most significant gap appears in Engagement Rate, where @popsci leads by 99%.
Hashtag Performance
6
With Hashtags
6
Without Hashtags
1
With Hashtags
11
Without Hashtags
Both accounts employ hashtag strategies. @digitalmarketer uses an average of 4.7 hashtags per post compared to @popsci's 0.3.
@digitalmarketer has a more effective hashtag strategy
Engagement Trend
+2516.4%
Engagement change
Likes
Comments
-99.9%
Engagement change
Likes
Comments
@digitalmarketer shows a positive 2516.4% engagement growth, indicating increasing audience interest and content resonance.
@popsci shows a significant -99.9% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
Overall, @digitalmarketer demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@digitalmarketer
@popsci
Both accounts post approximately 12.0 and 12.0 times per week respectively. @digitalmarketer achieves a higher consistency score of 75%, meaning their posting schedule is more predictable.
This significant consistency gap suggests that @digitalmarketer follows a more disciplined content calendar, which typically results in better algorithm favorability on Instagram.
@digitalmarketer is most active on Tuesday, while @popsci prefers Friday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
201.9K followers
Range: 50K-500K
@digitalmarketer
203.7K followers
Range: 50K-500K
@popsci
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@digitalmarketer
0.31%
Benchmark: 1-3%
@popsci
30.43%
Benchmark: 1-3%
Following/Followers Ratio
@digitalmarketer
0.012
Very influential
@popsci
0.0025
Very influential
Content Density(posts per 1K followers)
@digitalmarketer
14.63
Very Active@popsci
9.84
ActiveContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @popsci emerges as the clear leader in this comparison with 4 metric wins compared to @digitalmarketer's 1.
@digitalmarketer
@digitalmarketer excels in: Posts.
@popsci
@popsci excels in: Followers, Engagement Rate, Avg Likes, Avg Comments.
With an engagement rate of 30.43% (benchmark for this size: 1-3%), this profile demonstrates excellent audience interaction.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @popsci has the larger audience (203.7K followers), @popsci generates deeper engagement per post (30.43%). Both accounts represent significant influence within their space on Instagram.
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