Dyson vs EDM.com — Instagram Profile Comparison

Compare Dyson and EDM.com Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.

This page provides a detailed Instagram comparison between @dyson (Dyson) and @edm (EDM.com). With 1.3M and 1.3M followers respectively, both accounts are classified as Mega and Mega level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.

@
VS
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Profile Overview

Engineering, science and pioneering technology. @dysonaudio @dysonbeauty @dysonhairpro #MyDyson

1.3M

Followers

50%

234

Following

1.8K

Posts

14%

ComparisonTrailing
Leader

Your trusted EDM media source 🗞️ The definitive voice of electronic dance music 🎶 Join our Laylo at the link below for exclusive access👇

1.3M

Followers

50%

1.4K

Following

10.7K

Posts

86%

ComparisonLeading

In this overview, @edm is currently leading the comparison with stronger numbers in 3 out of 3 primary metrics. The percentage bars reflect each account's share relative to the combined total of both profiles.

Top Performing Posts

Winner
Top post by @dyson

The Dyson Beauty Pet range is perfect for all your insta-famous furry friends. Take style to new heights with the Airstrait Mane+Tail, with ultra-stable temperature control. Airwrap Fur provides integrated flea detection and delivers 90% more bounce. The Airwrap Topcoat gives 80% more fetching sheen. And the Supersonic Dapper is guaranteed to have your pooch looking on point. #DysonBeauty #PetsofDyson #Airwrap #Pets

@dyson
74.4K
1.4K
Top post by @edm

🚨 THIS IS NOT AN APRIL FOOLS JOKE: @johnsummit partnered with @linkedin and @spotify to throw a last minute pop-up in NYC 👀 Fans noticed Mr. John Schuster updated his LinkedIn and received an invite from the man himself to come to the free event. 👉 Follow @edm for the latest in dance music⁠ 📸: @johnsummithq

@edm
5.6K
58
🏆 74.4K likesVS5.6K likes

@dyson's best post achieved 74.4K likes, which is 68.8K more than @edm's top post at 5.6K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.

Key Metrics Comparison

@dyson(3 wins)
VS
(3 wins)@edm
1.3M
Followers
1.3M
234
Following
84% ahead
1.4K
1.8K
Total Posts
83% ahead
10.7K
0.67%
Engagement Rate
88% ahead
0.08%
8.2K
Avg Likes
88% ahead
974
216
Avg Comments
90% ahead
21
dyson3 - 3edm

In this head-to-head comparison, each account wins 3 out of 6 categories — an evenly matched comparison with each account excelling in different areas.

The most significant gap appears in Avg Comments, where @dyson leads by 90%.

Hashtag Performance

Better Strategy
@dyson

10

With Hashtags

2

Without Hashtags

Avg per post2.8
Avg Likes9.2K
Avg Comments235
Hashtags boost engagement
#dysonhome#dyson#dysonpencilvac#petsofdyson#gettingstarted
@edm

1

With Hashtags

11

Without Hashtags

Avg per post0.2
Avg Likes-1
Avg Comments18
Hashtags don't help
#danceinthedesert#madeonhookmusic

Both accounts employ hashtag strategies. @dyson uses an average of 2.8 hashtags per post compared to @edm's 0.2.

@dyson has a more effective hashtag strategy

Engagement Trend

Better Trend
@dyson
Growing

+986.0%

Engagement change

+1019%

Likes

+384%

Comments

Older posts avg1.4K
Recent posts avg15.4K
@edm
Declining

-94.1%

Engagement change

-94%

Likes

-82%

Comments

Older posts avg1.9K
Recent posts avg110

@dyson shows a positive 986.0% engagement growth, indicating increasing audience interest and content resonance.

@edm shows a significant -94.1% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.

Overall, @dyson demonstrates the stronger engagement trajectory in this comparison.

Posting Frequency

@dyson

Posts/Week
12.0
Avg Days Between
0.0
Most Active Day
Friday
Consistency63%

@edm

Posts/Week
12.0
Avg Days Between
0.0
Most Active Day
Friday
Consistency5%

Both accounts post approximately 12.0 and 12.0 times per week respectively. @dyson achieves a higher consistency score of 63%, meaning their posting schedule is more predictable.

This significant consistency gap suggests that @dyson follows a more disciplined content calendar, which typically results in better algorithm favorability on Instagram.

Advanced Analytics

Authority Score
Winner
72
Expert
@dyson
Reach22/25
Engagement5/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
67
Expert
@edm
Reach22/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10

The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".

Account Classification

Mega

1.3M followers

Range: 1M-10M

@dyson

Mega

1.3M followers

Range: 1M-10M

@edm

Influence Index
Winner
68
/ 100
@dyson
Influence Index
65
/ 100
@edm

The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.

Engagement Quality

@dyson

0.67%

Benchmark: 0.2-0.5%

Low

@edm

0.08%

Benchmark: 0.2-0.5%

Low

Following/Followers Ratio

@dyson

1:5.4K

Very influential

Excellent

@edm

0.0011

Very influential

Excellent

Content Density(posts per 1K followers)

@dyson

1.43

Active

@edm

8.52

Active

Content Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.

Expert Verdict & Conclusion

Overall Analysis:

After analyzing all available metrics across 5 categories, @dyson emerges as the narrow leader in this comparison with 3 metric wins compared to @edm's 2.


@dyson

@dyson excels in: Engagement Rate, Avg Likes, Avg Comments.

With an engagement rate of 0.67% (benchmark for this size: 0.2-0.5%), this profile demonstrates below-average audience interaction.

Engagement RateAvg LikesAvg Comments

@edm

@edm excels in: Followers, Posts.

FollowersPosts

Conclusion

This comparison highlights that Instagram success is multifaceted. While @edm has the larger audience (1.3M followers), @dyson generates deeper engagement per post (0.67%). Both accounts represent significant influence within their space on Instagram.

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Analysis FAQ

FAQ About @dyson vs @edm

Detailed answers about this specific comparison and metrics

Based on our real-time data, edm leads the follower count with a difference of 346 followers. Specifically, @dyson has 1,252,700 followers while @edm has 1,253,046 followers. Follower count is one of the most visible Instagram metrics and indicates the overall reach of each account. However, a higher follower count doesn't always mean better performance — engagement rate and content quality are equally important factors to consider when comparing Instagram profiles.

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