ESPN vs The Washington Post — Instagram Profile Comparison
Compare ESPN and The Washington Post Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @espn (ESPN) and @washingtonpost (The Washington Post). With 28.3M and 7.5M followers respectively, both accounts are classified as Celebrity and Mega level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
🏆@sportscenter 🏉@espnnfl 🏀@nbaonespn 👊@espnmma 💥@espnringside ⚽️ @espnfc 💪@espnw 🍿@collegegameday 🏈@espncfb 📈@sportscenternext 🏎️ @espnf1 💰@espnbet
28.3M
Followers
79%
570
Following
12
Posts
50%
Delivering the news and helping you understand complex topics 🗞 @postpolitics @poststyle @postclimate
7.5M
Followers
21%
190
Following
12
Posts
50%
In this overview, @espn is currently leading the comparison with stronger numbers in 2 out of 3 primary metrics. The percentage bars reflect each account's share relative to the combined total of both profiles.
Top Performing Posts

Pop superstars Shakira, Madonna and BTS will headline the FIFA World Cup final’s halftime show, set to take place July 19 in New Jersey. It’s the first time the World Cup soccer final will feature a half-time performance, organizers said, calling it a “singular moment” that will be broadcast live around the world. The show will be curated by Coldplay frontman Chris Martin, who announced the lineup, taking suggestions on performers from members of the Muppets, including Elmo, the Cookie Monster and Miss Piggy. The tournament will be held across the United States, Mexico and Canada from June 11 through July 19, with 48 countries taking part. Host cities include Atlanta, Boston, Miami, Houston and Seattle, as well as Mexico City, Guadalajara, Toronto and Vancouver. The final will take place at MetLife Stadium in East Rutherford, New Jersey, on July 19 at 8 p.m. Read more about the halftime show by tapping the link in our bio.
@espn's best post achieved 299.8K likes, which is 288.8K more than @washingtonpost's top post at 11.1K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @espn wins 5 out of 6 categories while @washingtonpost takes 0. @espn leads overall, but @washingtonpost shows notable strength in —.
The most significant gap appears in Avg Likes, where @espn leads by 93%.
Hashtag Performance
0
With Hashtags
12
Without Hashtags
0
With Hashtags
12
Without Hashtags
Neither account currently uses hashtags in their recent posts. For accounts of this size, hashtag impact on reach is typically minimal since their content is primarily distributed through the main feed algorithm. However, strategic hashtag use can still improve discoverability for new audiences.
Engagement Trend
-32.5%
Engagement change
Likes
Comments
-45.5%
Engagement change
Likes
Comments
@espn shows a moderate -32.5% engagement decline, which is common for accounts adjusting their content strategy.
@washingtonpost shows a moderate -45.5% engagement decline, which is common for accounts adjusting their content strategy.
Overall, @espn demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@espn
@washingtonpost
Both accounts post approximately 12.0 and 12.0 times per week respectively. @washingtonpost achieves a higher consistency score of 26%, meaning their posting schedule is more predictable.
@espn is most active on Friday, while @washingtonpost prefers Thursday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
28.3M followers
Range: 10M+
@espn
7.5M followers
Range: 1M-10M
@washingtonpost
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@espn
0.30%
Benchmark: 0.1-0.2%
@washingtonpost
0.08%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@espn
1:49.6K
Very influential
@washingtonpost
1:39.6K
Very influential
Content Density(posts per 1K followers)
@espn
0.00
Low@washingtonpost
0.00
LowContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @espn emerges as the clear leader in this comparison with 4 metric wins compared to @washingtonpost's 0.
@espn
@espn excels in: Followers, Engagement Rate, Avg Likes, Avg Comments.
With an engagement rate of 0.30% (benchmark for this size: 0.1-0.2%), this profile demonstrates below-average audience interaction.
@washingtonpost
No leading metrics in this comparison
Conclusion
This comparison highlights that Instagram success is multifaceted. While @espn has the larger audience (28.3M followers), @espn generates deeper engagement per post (0.30%). Both accounts represent significant influence within their space on Instagram.
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