Exploratorium vs HowStuffWorks — Instagram Profile Comparison

Compare Exploratorium and HowStuffWorks Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.

This page provides a detailed Instagram comparison between @exploratorium (Exploratorium) and @howstuffworks (HowStuffWorks). With 114.7K and 120.1K followers respectively, both accounts are classified as Large and Large level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.

@
VS
@

Profile Overview

Leader

Tinker, touch, test, experiment, notice, and play with 700+ interactive science exhibits.

114.7K

Followers

49%

776

Following

4.4K

Posts

57%

ComparisonLeading

HowStuffWorks explains the curiosities of our world, exploring science, history, lifestyle, culture, and technology. Buckle up, friend.

120.1K

Followers

51%

384

Following

3.3K

Posts

43%

ComparisonTrailing

In this overview, @exploratorium is currently leading the comparison with stronger numbers in 2 out of 3 primary metrics. The percentage bars reflect each account's share relative to the combined total of both profiles.

Top Performing Posts

Winner
Top post by @exploratorium

night at the museum exploratorium edition 🔍🌙 if you’re a student 18+, bring your student ID for buy 1 get 1 after dark tix! loved how interactive all the exhibits are #exploratorium #sfmuseum #sfevents #thingstodoinsf

@exploratorium
403
5
Top post by @howstuffworks

Now you see it, now you don't! Meet the glasswing butterfly — a real-life invisibility trick. Its wings? Practically see-through! That’s thanks to tiny structures called nanopillars that scatter light instead of reflecting it. The result? Wings so transparent they vanish into the

@howstuffworks
103
2
🏆 403 likesVS103 likes

@exploratorium's best post achieved 403 likes, which is 300 more than @howstuffworks's top post at 103 likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.

Key Metrics Comparison

@exploratorium(5 wins)
VS
(1 wins)@howstuffworks
114.7K
Followers
5% ahead
120.1K
776
Following
51% ahead
384
4.4K
Total Posts
25% ahead
3.3K
0.12%
Engagement Rate
77% ahead
0.03%
134
Avg Likes
75% ahead
34
6
Avg Comments
100% ahead
0
🏆 exploratorium5 - 1howstuffworks

In this head-to-head comparison, @exploratorium wins 5 out of 6 categories while @howstuffworks takes 1. @exploratorium leads overall, but @howstuffworks shows notable strength in Followers.

The most significant gap appears in Avg Comments, where @exploratorium leads by 100%.

Hashtag Performance

@exploratorium

4

With Hashtags

8

Without Hashtags

Avg per post1.1
Avg Likes153
Avg Comments2
Hashtags boost engagement
#exploratorium#nsffunded#cellularengineering#sciencefun#sfadventures
Better Strategy
@howstuffworks

4

With Hashtags

8

Without Hashtags

Avg per post1.3
Avg Likes47
Avg Comments1
Hashtags boost engagement
#candycorn#castle#art#satisfying#candy

Both accounts employ hashtag strategies. @exploratorium uses an average of 1.1 hashtags per post compared to @howstuffworks's 1.3.

@howstuffworks has a more effective hashtag strategy

Engagement Trend

Better Trend
@exploratorium
Declining

-38.9%

Engagement change

-39%

Likes

-40%

Comments

Older posts avg173
Recent posts avg106
@howstuffworks
Declining

-91.7%

Engagement change

-92%

Likes

-100%

Comments

Older posts avg63
Recent posts avg5

@exploratorium shows a moderate -38.9% engagement decline, which is common for accounts adjusting their content strategy.

@howstuffworks shows a significant -91.7% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.

Overall, @exploratorium demonstrates the stronger engagement trajectory in this comparison.

Posting Frequency

@exploratorium

Posts/Week
12.0
Avg Days Between
0.0
Most Active Day
Saturday
Consistency44%

@howstuffworks

Posts/Week
12.0
Avg Days Between
0.0
Most Active Day
Wednesday
Consistency6%

Both accounts post approximately 12.0 and 12.0 times per week respectively. @exploratorium achieves a higher consistency score of 44%, meaning their posting schedule is more predictable.

This significant consistency gap suggests that @exploratorium follows a more disciplined content calendar, which typically results in better algorithm favorability on Instagram.

@exploratorium is most active on Saturday, while @howstuffworks prefers Wednesday.

Advanced Analytics

Authority Score
Winner
63
Expert
@exploratorium
Reach17/25
Engagement1/30
Ratio20/20
Consistency15/15
Verification10/10
Authority Score
62
Expert
@howstuffworks
Reach17/25
Engagement0/30
Ratio20/20
Consistency15/15
Verification10/10

The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".

Account Classification

Medium

114.7K followers

Range: 50K-500K

@exploratorium

Medium

120.1K followers

Range: 50K-500K

@howstuffworks

Influence Index
Winner
56
/ 100
@exploratorium
Influence Index
55
/ 100
@howstuffworks

The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.

Engagement Quality

@exploratorium

0.12%

Benchmark: 1-3%

Low

@howstuffworks

0.03%

Benchmark: 1-3%

Low

Following/Followers Ratio

@exploratorium

0.0068

Very influential

Excellent

@howstuffworks

0.0032

Very influential

Excellent

Content Density(posts per 1K followers)

@exploratorium

38.42

Very Active

@howstuffworks

27.42

Very Active

Content Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.

Expert Verdict & Conclusion

Overall Analysis:

After analyzing all available metrics across 5 categories, @exploratorium emerges as the clear leader in this comparison with 4 metric wins compared to @howstuffworks's 1.


@exploratorium

@exploratorium excels in: Engagement Rate, Posts, Avg Likes, Avg Comments.

With an engagement rate of 0.12% (benchmark for this size: 1-3%), this profile demonstrates below-average audience interaction.

Engagement RatePostsAvg LikesAvg Comments

@howstuffworks

@howstuffworks excels in: Followers.

Followers

Conclusion

This comparison highlights that Instagram success is multifaceted. While @howstuffworks has the larger audience (120.1K followers), @exploratorium generates deeper engagement per post (0.12%). Both accounts represent significant influence within their space on Instagram.

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Analysis FAQ

FAQ About @exploratorium vs @howstuffworks

Detailed answers about this specific comparison and metrics

Based on our real-time data, howstuffworks leads the follower count with a difference of 5,405 followers. Specifically, @exploratorium has 114,655 followers while @howstuffworks has 120,060 followers. Follower count is one of the most visible Instagram metrics and indicates the overall reach of each account. However, a higher follower count doesn't always mean better performance — engagement rate and content quality are equally important factors to consider when comparing Instagram profiles.

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