FENTY BEAUTY BY RIHANNA vs Amy Jackson Westwick — Instagram Profile Comparison
Compare FENTY BEAUTY BY RIHANNA and Amy Jackson Westwick Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @fentybeauty (FENTY BEAUTY BY RIHANNA) and @iamamyjackson (Amy Jackson Westwick). With 13.4M and 13.4M followers respectively, both accounts are classified as Celebrity and Celebrity level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
Shop online & worldwide at Sephora, Ulta Beauty, Look Fantastic, Selfridges, Boots, Tira + fentybeauty.com 🖤 Tag us @FENTYBEAUTY ♾️ Cruelty-free
13.4M
Followers
50%
1.3K
Following
12.2K
Posts
94%
Andreas & Oscar’s Mum. Actress. Scouser. Host of @whatstheteaamy 🎙️ MGMT: emily@samglobal.agency
13.4M
Followers
50%
1.1K
Following
772
Posts
6%
In this overview, @fentybeauty is currently leading the comparison with stronger numbers in 3 out of 3 primary metrics. The percentage bars reflect each account's share relative to the combined total of both profiles.
Top Performing Posts
Watching you become a Daddy this year has been the most beautiful thing to see. Your massive heart, your kindness, your silly voices and big cuddles at silly hours of the morning…you’ve stepped into the role like you were made for it. And when you came into our lives… mine and Dre’s… you brought something we didn’t even know we were missing. Stability, laughter, gentleness and love. You’ve given us a kind of calm that feels like home and the bond you guys have is so special ❤️ LASTLY, thank you for loving me the way you do. You make me feel like the luckiest girl and you make me a better mum just by being by my side. We’re so lucky to call you ours. Happy Father’s Day @edwestwick 🖤
@iamamyjackson's best post achieved 1.4M likes, which is 1.3M more than @fentybeauty's top post at 70.3K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, each account wins 3 out of 6 categories — an evenly matched comparison with each account excelling in different areas.
The most significant gap appears in Total Posts, where @fentybeauty leads by 94%.
Hashtag Performance
2
With Hashtags
10
Without Hashtags
3
With Hashtags
9
Without Hashtags
Both accounts employ hashtag strategies. @fentybeauty uses an average of 0.2 hashtags per post compared to @iamamyjackson's 0.3.
@fentybeauty has a more effective hashtag strategy
Engagement Trend
-74.8%
Engagement change
Likes
Comments
-47.7%
Engagement change
Likes
Comments
@fentybeauty shows a significant -74.8% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
@iamamyjackson shows a moderate -47.7% engagement decline, which is common for accounts adjusting their content strategy.
Overall, @iamamyjackson demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@fentybeauty
@iamamyjackson
Both accounts post approximately 12.0 and 12.0 times per week respectively. @iamamyjackson achieves a higher consistency score of 16%, meaning their posting schedule is more predictable.
@fentybeauty is most active on Monday, while @iamamyjackson prefers Wednesday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
13.4M followers
Range: 10M+
@fentybeauty
13.4M followers
Range: 10M+
@iamamyjackson
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@fentybeauty
0.11%
Benchmark: 0.1-0.2%
@iamamyjackson
1.85%
Benchmark: 0.1-0.2%
Following/Followers Ratio
@fentybeauty
1:10.1K
Very influential
@iamamyjackson
1:12.6K
Very influential
Content Density(posts per 1K followers)
@fentybeauty
0.90
Moderate@iamamyjackson
0.06
LowContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @iamamyjackson emerges as the narrow leader in this comparison with 3 metric wins compared to @fentybeauty's 2.
@fentybeauty
@fentybeauty excels in: Followers, Posts.
@iamamyjackson
@iamamyjackson excels in: Engagement Rate, Avg Likes, Avg Comments.
With an engagement rate of 1.85% (benchmark for this size: 0.1-0.2%), this profile demonstrates good audience interaction.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @fentybeauty has the larger audience (13.4M followers), @iamamyjackson generates deeper engagement per post (1.85%). Both accounts represent significant influence within their space on Instagram.
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