Figma vs kaws — Instagram Profile Comparison
Compare Figma and @kaws Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @figma (Figma) and @kaws (kaws). With 903.6K and 4.3M followers respectively, both accounts are classified as Large and Mega level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
In this overview, @kaws is currently leading the comparison with stronger numbers in 2 out of 3 primary metrics. The percentage bars reflect each account's share relative to the combined total of both profiles.
Top Performing Posts

We just installed a large scale work in Abu Dhabi that was unveiled today! At Souq Al Mina, a work by #KAWS, in collaboration with long-time partner @arr.allrightsreserved , will take centrestage. KAWS:HOLIDAY Abu Dhabi Manar Abu Dhabi presents its second public light art exhibition. Organized by the Department of Culture and Tourism. KAWS:HOLIDAY Abu Dhabi Manar Abu Dhabi 🗓️ Date: November 15, 2025 - January 4, 2026 📍 Location: Souq Al Mina, Abu Dhabi, UAE @KAWS @ARR.AllRightsReserved #KAWS #KAWSHOLIDAY #AllRightsReserved @publicartabudhabi #ManarAbuDhabi
@kaws's best post achieved 314.2K likes, which is 236.7K more than @figma's top post at 77.5K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, @kaws wins 3 out of 6 categories while @figma takes 2. @kaws leads overall, but @figma shows notable strength in Engagement Rate.
The most significant gap appears in Following, where @kaws leads by 97%.
Hashtag Performance
1
With Hashtags
11
Without Hashtags
10
With Hashtags
2
Without Hashtags
Both accounts employ hashtag strategies. @figma uses an average of 0.2 hashtags per post compared to @kaws's 2.4.
@kaws has a more effective hashtag strategy
Engagement Trend
-72.2%
Engagement change
Likes
Comments
-85.5%
Engagement change
Likes
Comments
@figma shows a significant -72.2% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
@kaws shows a significant -85.5% engagement decline. This sharp drop may be influenced by one or more viral older posts that inflated the historical average, rather than indicating a genuine loss of audience interest.
Overall, @figma demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@figma
@kaws
Both accounts post approximately 12.0 and 12.0 times per week respectively. @figma achieves a higher consistency score of 16%, meaning their posting schedule is more predictable.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
903.6K followers
Range: 500K-1M
@figma
4.3M followers
Range: 1M-10M
@kaws
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@figma
1.51%
Benchmark: 0.5-1%
@kaws
0.92%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@figma
1:8.9K
Very influential
@kaws
1:1.4K
Very influential
Content Density(posts per 1K followers)
@figma
0.01
Low@kaws
0.00
LowContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
Both profiles share similar strengths, making the competition between them quite balanced.
@figma
@figma excels in: Engagement Rate, Avg Comments.
With an engagement rate of 1.51% (benchmark for this size: 0.5-1%), this profile demonstrates good audience interaction.
@kaws
@kaws excels in: Followers, Avg Likes.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @kaws has the larger audience (4.3M followers), @figma generates deeper engagement per post (1.51%). Both accounts represent significant influence within their space on Instagram.
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