happiness project vs ROXY — Instagram Profile Comparison
Compare happiness project and ROXY Instagram profiles side-by-side. Analyze followers, engagement rates, and account performance.
This page provides a detailed Instagram comparison between @happinessproject (happiness project) and @roxy (ROXY). With 1.6M and 1.6M followers respectively, both accounts are classified as Mega and Mega level Instagram profiles. Our analysis covers key areas including follower statistics, engagement rates, posting frequency, hashtag strategy, and authority scores.
Profile Overview
💜 Mental health-focused apparel & accessories designed to spread awareness 🎗️ 15% of profits donated to suicide prevention ⬇️ Shop Up To 70% OFF!
1.6M
Followers
50%
179
Following
1.7K
Posts
17%
Inspired by the mountain and the wave, we’ve been empowering women since 1990. #MakeWavesMoveMountains
1.6M
Followers
50%
210
Following
8.4K
Posts
83%
In this overview, @roxy is currently leading the comparison with stronger numbers in 3 out of 3 primary metrics. The percentage bars reflect each account's share relative to the combined total of both profiles.
Top Performing Posts
drop a ❤️ if you support our mission :) our brand story ⬇️ in 2017 we lost our classmate to his mental health. due to the stigma around mental illness people were scared to talk about it. we wanted to start the mental health conversation and help save lives. so happiness project was born - a clothing brand to end the stigma behind mental health. a project to let the world know it’s okay to not be okay 💛 we never imagined we would get this far, thank you for 2 million followers! 💌 in celebration, we are having a 2 million followers sale (up to 75% off)
@happinessproject's best post achieved 41.4K likes, which is 37K more than @roxy's top post at 4.4K likes. A strong top post typically indicates either viral content, high audience resonance, or effective use of Instagram's recommendation algorithm.
Key Metrics Comparison
In this head-to-head comparison, each account wins 3 out of 6 categories — an evenly matched comparison with each account excelling in different areas.
The most significant gap appears in Engagement Rate, where @happinessproject leads by 90%.
Hashtag Performance
7
With Hashtags
5
Without Hashtags
0
With Hashtags
12
Without Hashtags
@happinessproject uses an average of 1.9 hashtags per post, while @roxy does not currently use hashtags. The data shows that hashtags don't impact engagement for @happinessproject.
Engagement Trend
+4.8%
Engagement change
Likes
Comments
+61.0%
Engagement change
Likes
Comments
@happinessproject maintains a stable engagement trend with only 4.8% variation between older and recent posts, indicating consistent audience interaction.
@roxy shows a positive 61.0% engagement growth, indicating increasing audience interest and content resonance.
Overall, @roxy demonstrates the stronger engagement trajectory in this comparison.
Posting Frequency
@happinessproject
@roxy
Both accounts post approximately 12.0 and 12.0 times per week respectively. @roxy achieves a higher consistency score of 67%, meaning their posting schedule is more predictable.
This significant consistency gap suggests that @roxy follows a more disciplined content calendar, which typically results in better algorithm favorability on Instagram.
@happinessproject is most active on Thursday, while @roxy prefers Tuesday.
Advanced Analytics
The Authority Score is calculated from five weighted factors: Reach (max 25), Engagement (max 30), Follower-to-Following Ratio (max 20), Consistency (max 15), and Verification status (max 10). Scores above 80 are rated "Elite".
Account Classification
1.6M followers
Range: 1M-10M
@happinessproject
1.6M followers
Range: 1M-10M
@roxy
The Influence Index reflects an account's overall impact potential on a scale of 1-100, combining audience size with engagement quality and content activity.
Engagement Quality
@happinessproject
0.86%
Benchmark: 0.2-0.5%
@roxy
0.08%
Benchmark: 0.2-0.5%
Following/Followers Ratio
@happinessproject
1:9.2K
Very influential
@roxy
1:7.8K
Very influential
Content Density(posts per 1K followers)
@happinessproject
1.07
Active@roxy
5.14
ActiveContent Density measures total posts per 1,000 followers. Higher values indicate more prolific content creation relative to audience size. Celebrity accounts typically show low density due to massive follower counts.
Expert Verdict & Conclusion
Overall Analysis:
After analyzing all available metrics across 5 categories, @happinessproject emerges as the narrow leader in this comparison with 3 metric wins compared to @roxy's 2.
@happinessproject
@happinessproject excels in: Engagement Rate, Avg Likes, Avg Comments.
With an engagement rate of 0.86% (benchmark for this size: 0.2-0.5%), this profile demonstrates below-average audience interaction.
@roxy
@roxy excels in: Followers, Posts.
Conclusion
This comparison highlights that Instagram success is multifaceted. While @roxy has the larger audience (1.6M followers), @happinessproject generates deeper engagement per post (0.86%). Both accounts represent significant influence within their space on Instagram.
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